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Prof Francis Petersen addresses the National Press Club

29 May 2019 | Story Elize Davids

Prof Petersen at National Press Club — Prof Petersen with members of the Press Club’s National Executive. From the left are: Reynold Thakuli, SANPARKS; Willem van de Putte, Saturday Star; Ntando Makhubu, Pretoria News (Chairperson) Jos Charle, Pretoria News and Lisa Dewberry, Freelance Communications Specialist.

The South African National Press Club recently hosted the University of the Free State’s Rector and Vice-Chancellor, Prof Francis Petersen, at a gathering of national media representatives and communication specialists in Pretoria. Following a recent, widely publicised opinion article about the importance of the youth vote, Prof Petersen reflected on the period following the national elections of 8 May 2019, sharing his insights from a higher-education perspective.

“The role of the modern university has shifted”, said Prof Petersen, as he outlined five things the UFS was actively pursuing through its Strategic Plan and Integrated Transformation Plan.

New Knowledge

The UFS will develop a new knowledge (research) industry. For South Africa to yield economic growth, it must support the growth of small and medium enterprise. The institution has an active role to play in yielding this new knowledge as reflected in its recent launch of the Agribusiness Transformation Programme with Standard Bank; Applying our knowledge in the Natural and Agricultural Sciences and Business; we will equip and empower 25 black commercial farmers in addressing food insecurity. The annual Thought-Leadership Series during the Vrystaat Arts Festival in July 2019 will also address economic growth, entrepreneurship, and employment.

Practical Application

“Once we have trained people for the economy and have delivered research, we must ensure that our knowledge is appropriately disseminated technical academic papers need to be converted to something useful, appropriate, and practically applicable”, he said.

Public Discourse

Creating a platform to address controversial issues in our society is what defines the UFS as a thought leader. As demonstrated by the recent Gangster State Book Discussion by author Pieter-Louis Myburgh hosted by the Business School, the institution continues to demonstrate its’ commitment to intellectually engage society through public discourse.

Projects

The institution actively pursues interesting projects that will shift the thinking of general society, government and industry. “These address our response to transformation, informs strategic planning, and shapes our values as we create a new university citizenship – a transformed society of inclusivity and belonging,” he said.

News Archive

Trading innovative ideas for academic bursaries worth R275 000

2015-11-09

The top three individual bursary winners with TATA and UFS representatives. From Left: Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo: Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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