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UFS struts academic excellence at 2019 Open Day

21 May 2019 | Story Xolisa Mnukwa | Photo Charl Devenish

Bloem Campus Open Day 2019 — 2020 Prospective Students get a taste of varsity life at UFS Bloemfontein Campus Open Day.

Matric learners from all over South Africa, together with their parents, teachers, and some Grade 11 learners, attended the University of the Free State (UFS) Bloemfontein Campus 2019 Open Day on 11 May, to investigate whether the UFS can meet their expectations and spark a dream concerning their careers.

A glimpse of what prospective first-years can expect in 2020

The UFS has seven faculties: Economic and Management Sciences, Education, Health Sciences, the Humanities, Law, Natural and Agricultural Sciences, Theology and Religion, and an additional Open and Distance Learning on its South Campus, and the Business School. On Open Day, learners had the opportunity to attend faculty exhibitions offering course information, teaching aids, models, and much more, demonstrating the high calibre of teaching and learning facilities at the UFS, as well as innovation and technology-based education. Learners were also exposed to interaction with academics and the deans of the faculties, motivational talks by senior students in the respective faculties, as well as members from the Student Representative Council (SRC), Kovsie FM, Student Wellness, the UFS Student Library, and Student Recruitment Services.

Why study at the UFS?

According to an honours lecturer in the UFS Department of Architecture (Faculty of Natural and Agricultural Sciences), the UFS, just like any other South African university, would be an obvious choice of study for students interested in architecture, because it is accredited by the South African Council for the Architectural Profession, as well as internationally. However, what sets the UFS apart, is the fact that lecturers have close working relationships with their students in the department, allowing them to track and understand their students’ work, academic progress, and skills development. The Department of Architecture, just like other departments in the seven faculties of study offered at the UFS, pride themselves on selecting top-tier learners to pursue their studies and moulding them into competitive professionals who will thrive in the working world.

The UFS prides itself on being a research-led, student-centred, and regionally engaged university that aims to produce globally competitive graduates through a renewed and transformed curriculum.

Seventeen-year-old Zwelethu Ndabezitha from Phoenix in KwaZulu-Natal, who wants to become a quantity surveyor, said: “I want to apply everything I’ve learned into rebuilding and transforming my home town”. Learners such as Zwelethu stand a chance to realise their dreams and develop by means of dynamic scientific education, as well as independent and critical thought-enhancing education provided by the UFS.

For more information about pursuing studies at the UFS, visit the UFS prospective students’ website where learners can also apply online.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture

2014-10-31

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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