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25 November 2019 | Story Valentino Ndaba | Photo Igno van Niekerk
Rees Mann
Two days before International Men’s Day Rees Mann addressed Kovsies about their responsibility to fight against abuse and rape.

“Half-a-million men commit suicide every year across the world. Men in South Africa are four times more likely to commit suicide than women but we are not talking about it. We try to forget that it exists because we want to assume the role of what society says masculinity should be.” 

Rees Mann, ambassador at the South African Male Survivor of Sexual Abuse (SAMSOSA), made this shocking yet true statement at the first-ever Men’s Breakfast hosted by the University of the Free State (UFS) on 17 November 2019. Mann shared his story of surviving rape and abuse with 140 other men on the Bloemfontein Campus.

The Breakfast took place just days before the 16 Days of Activism for No Violence against Women and Children, a time when the nation will be on a drive to further awareness efforts around the issue.

Redefining masculinity and defying toxic masculinity

As a sexual assault survivor, Mann demonstrated what it looks like to lead by example in breaking the silence. “I still suffer from the consequences of being abused and raped. I have semi-facial dystonia, posttraumatic stress disorder, bipolar and Adult Attention Deficit Hyperactivity Disorder but I manage each one of these issues. I am stronger than any other male who suffers in silence instead of seeing a psychologist.”

 “The sad reality is that when a male commits suicide everybody around him says ‘I didn’t know he was so depressed’ because mental health issues for us males are considered a weakness,” said Mann. 

Having walked the walk, Mann believes that seeking help is a sign of strength. “It is time for us men to take a stand and define our own masculinity,” he added.

Ending a vicious cycle
 

Mann pleaded with Kovsie men to join in the fight against the cycle of violence in South Africa. His fear is that if men do not heal themselves and introspect, the cycle of violence and gender-based violence will continue in this country. “Hurt people hurt people. Toxic masculinity kills not only me but women and children too.”

While debunking the myth surrounding rape victims always transforming into rapists, he acknowledged there is a percentage of males who were raped and abused who go on to become rapists and abusers. However, there are also perpetrators who were never sexually assaulted. The onus, according to Mann, is on all males to fight against these crimes to prevent history from repeating itself, in turn making South Africa a safer space for all who live in it.

Why these conversations are critical

Lemena Thebe, a senior officer at Student Academic Services who attended the Men’s Breakfast, was of the view that dialogue is an essential part of the process in the fight against rape, abuse and violence.

“I realised that we as men need to speak out about our challenges. Whether we were victims as boys or suffered any type of abuse as adults, we don’t have to be ashamed,” said Thebe.

News Archive

Code-switching, tokenism and consumerism in print advertising
2014-10-27

Code-switching, linguistic tokenism and modern consumerism in contemporary South African print advertising. This is the current research focus of two lecturers from the Faculty of the Humanities at the UFS, Prof Angelique van Niekerk and Dr Thinus Conradie.

The act of switching between two or more languages is replete with socio-cultural meaning, and can be deployed to advance numerous communicative strategies, including attempts at signalling cultural familiarity and group affiliation (Chung 2006).

For advertising purposes, Fairclough’s (1989) seminal work on the ideological functions of language remark on the usefulness of code-switching as a means of fostering an advertiser-audience relationship that is conducive to persuasion. In advertising, code-switching is a valuable means with which a brand may be invested with a range of positive associations. In English-dominated media, these associations derive from pre-existing connotations that target audiences already hold for a particular (non-English) language. Where exclusivity and taste, for example, are associated with a particular European language (such as French), advertising may use this languages to invest the advertised brand with a sense of exclusivity and taste.

In addition, empirical experiments with sample audiences (in the field of consumer research) suggest that switching from English to the first language of the target audience, is liable to yield positive results in terms of purchase intentions (Bishop and Peterson 2011). This effect is enhanced under the influence of modern consumerism, in which consumption is linked to the performance of identity and ‘[b]rands are more than just products; they are statements of affiliation and belonging’ (Ngwenya 2011, 2; cf. Nuttall 2004; Jones 2013).

In South African print magazines, where the hegemony of English remains largely uncontested, incorporating components of indigenous languages and Afrikaans may similarly be exploited for commercial ends. Our analysis suggests that the most prevalent form of code-switching from English to indigenous South African languages represents what we have coded as linguistic tokenism. That is, in comparison with the more expansive use of both Afrikaans and foreign languages (such as French), code-switching is used in a more limited manner, and mainly to presuppose community and solidarity with first-language speakers of indigenous languages. In cases of English-to-Afrikaans code-switching, our findings echo the trends observed for languages such as French and German. That is, the language is exploited for pre-existing associations. However, in contrast with French (often associated with prestige) and German (often associated with technical precision), Afrikaans is used to invoke cultural stereotypes, notably a self-satirical celebration of Afrikaner backwardness and/or lack of refinement that is often interpolated with hyper-masculinity.

References


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