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03 October 2019 | Story Eugene Seegers | Photo Charl Devenish
Pieter Hoogenboezem
Pieter Hoogenboezem with his proud parents, dad Hans and mom Eldi, and Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.


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At a gala event held on the University of the Free State (UFS) Bloemfontein Campus, on 28 September 2019, the top 14 entrants in the 39th UFS-Volksblad Matriculant of the Year competition were given an opportunity to share their vision with invited guests.

In his introductory speech, Pieter Hoogenboezem, deputy head boy of Pietersburg High School in Polokwane, Limpopo, said: “I think the Matriculant of the Year should strive to do their best in everything they attempt, and they should be good at communicating with others.” Pieter will be studying medicine at the UFS next year. He was crowned the winner of the 2019 Matriculant of the Year competition and also received the Sparkling Personality award, as decided by his fellow finalists. 

Pieter says of this achievement: “I am humbled and so blessed with the talents my heavenly Father has given me. I believe that the training and knowledge that I will receive at the UFS will empower me to make a worthwhile contribution to the medical field and society at large. It is going to be a great privilege for me to make Kovsies proud and to move others to become part of this university that promotes transformation, diversity, and inclusivity!”

Several other prizes were also awarded during the evening. Mandie de Wet from the Hoër Meisieskool Oranje in Bloemfontein walked away with the prize for best achievement in sport for her prowess on the hockey field, and Runé Edeling (Eunice High School) was rewarded for her accomplishments in dressage on a national level, as well as her extensive scientific knowledge and ability shown at the Eskom Expo, the Eskom Science Fair, and an international science expo in Arizona, USA. Each of these winners received R5 000 from the Kovsie Alumni Trust.

Dr Pieter Rademan, Matriculant of the Year 2009, had this to say to the finalists — many of whom will start studying next year to become doctors: “I’m delighted to see that so many here are interested in medicine; there is a desperate need for more doctors and good doctors in the country.” Using an example from the Norsemen, he told the matriculants: “Despite being shipbuilders and seafarers, the Vikings would set fire to their ships when they reached their destination.” He said this ensured that they would be motivated to overcome difficulties before rebuilding their vessels to continue the voyage. He exhorted: “Burn your ships! Calm seas do not make for good sailors. Get out of your comfort zone and get comfortable with being uncomfortable.”


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Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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