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03 October 2019 | Story Eugene Seegers | Photo Charl Devenish
Pieter Hoogenboezem
Pieter Hoogenboezem with his proud parents, dad Hans and mom Eldi, and Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.


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At a gala event held on the University of the Free State (UFS) Bloemfontein Campus, on 28 September 2019, the top 14 entrants in the 39th UFS-Volksblad Matriculant of the Year competition were given an opportunity to share their vision with invited guests.

In his introductory speech, Pieter Hoogenboezem, deputy head boy of Pietersburg High School in Polokwane, Limpopo, said: “I think the Matriculant of the Year should strive to do their best in everything they attempt, and they should be good at communicating with others.” Pieter will be studying medicine at the UFS next year. He was crowned the winner of the 2019 Matriculant of the Year competition and also received the Sparkling Personality award, as decided by his fellow finalists. 

Pieter says of this achievement: “I am humbled and so blessed with the talents my heavenly Father has given me. I believe that the training and knowledge that I will receive at the UFS will empower me to make a worthwhile contribution to the medical field and society at large. It is going to be a great privilege for me to make Kovsies proud and to move others to become part of this university that promotes transformation, diversity, and inclusivity!”

Several other prizes were also awarded during the evening. Mandie de Wet from the Hoër Meisieskool Oranje in Bloemfontein walked away with the prize for best achievement in sport for her prowess on the hockey field, and Runé Edeling (Eunice High School) was rewarded for her accomplishments in dressage on a national level, as well as her extensive scientific knowledge and ability shown at the Eskom Expo, the Eskom Science Fair, and an international science expo in Arizona, USA. Each of these winners received R5 000 from the Kovsie Alumni Trust.

Dr Pieter Rademan, Matriculant of the Year 2009, had this to say to the finalists — many of whom will start studying next year to become doctors: “I’m delighted to see that so many here are interested in medicine; there is a desperate need for more doctors and good doctors in the country.” Using an example from the Norsemen, he told the matriculants: “Despite being shipbuilders and seafarers, the Vikings would set fire to their ships when they reached their destination.” He said this ensured that they would be motivated to overcome difficulties before rebuilding their vessels to continue the voyage. He exhorted: “Burn your ships! Calm seas do not make for good sailors. Get out of your comfort zone and get comfortable with being uncomfortable.”


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Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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