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16 October 2019 | Story Valentino Ndaba | Photo Rulanzen Martin
Dr Thuli Mphambukeli and Victor Okorie
Water is a fundamental human right, says Dr Thulisile Mphambukeli, (left) Senior Lecturer at the Department of Urban and Regional Planning. On the right is Dr Victor Okorie.

Research shows that “access to water and food remains critical to the survival and stability of any nation”. This is according to a team of academics that has been hard at work exploring ways in which to secure water and food in Brazil, Russia, India, China and South Africa (BRICS nations).

These scholars from the University of the Free State (UFS) and North-West University recently published a paper titled: Exploring the Political Economy of Water and Food Security Nexus in BRICS. Dr Thulisile Mphambukeli, Dr Victor Okorie, and Prof Samuel Amusan are members of the Food Security Research Cluster of the South African BRICS Think Tank that has been fervently tackling the water and food in(security) challenge.

Water as a key to social justice 

The team argues that unequal access and distribution of water has in the past led to violent conflict. The paper cites Qwaqwa as one of the many areas affected by water-service protests in the recent past. “Water and food crises are worsening thanks to the intensification of climate change, rapid urbanisation, nutrition transition and population growth. Solutions to these crises partly lie in cooperation and collaboration among nation states, regional economic commissions, and global power brokers.”

What are some of the local solutions? According to the scholars: “For agronomic and husbandry practices, there is a pressing need for research activities on innovative ways of supplying water to crops and animals such that water loss through evaporation and run-off is significantly reduced. 

“Similarly, research activities on redesigning toilets, especially the urinary section – where more than nine litres of water are used to flush less than one cubic centimetre of urine – are timely in the context of managing the water and food security nexus crises.”

Improving livelihoods

In an effort to achieve food security, BRICS aims to stimulate domestic capacity for production. Food and nutrition security cannot be achieved without water security, and vice versa. 

It is evident that the water and food insecurity issues are complex. However, concerted efforts are being made by various sectors to solve these challenges and improve the livelihoods of urban and rural citizens within BRICS nations.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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