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15 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Expert panel
The panellists appointed for a three-year term, are from the left: Gert Coetzee, Adv Henriëtte Murray, Prof Angelique van Niekerk (Head of Department), Liezel Meintjes and Estelle Zwiegers.

A hundred years after Afrikaans was first offered as part of the subject Dutch at the UFS in 1919, the department (the oldest Afrikaans language department in South Africa) appointed a practice panel. The panel consists of experts from the corporate world, namely an advocate, a teacher, a newspaper editor, and a publisher. They all have one thing in common, viz. their linguistic underpinnings and language qualifications, and their general emphasis on the need for language teaching and proficiency (also in Afrikaans) in the professional sector.

On Friday 4 October 2019, the practice panel, including Adv. Henriëtte Murray (senior advocate and acting judge in the Bloemfontein High Court), Gert Coetzee (editor of Volksblad), Estelle Zwiegers (Afrikaans teacher at Fichardt Park High School – subject adviser for the Free State from 2020), and Liezel Meintjes (chief executive officer of SUN MeDIA Bloemfontein) informed senior students and staff about the importance and relevance of language, language proficiency, and vocational demands in terms of language.

The panel was appointed for a term of three years. “We will annually invite the practice panel to the postgraduate meeting with new postgraduate students, as well as to an annual meeting with senior students and staff to reflect on new plans and opportunities for students regarding practice requirements,” says Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

Importance of language proficiency

‘The role of language in different professions’ was the topic of the discussion, during which panel members emphasised the importance of language proficiency. Language knowledge and proficiency form the essence of the legal profession. “Language proficiency is crucial to understand words not yet included in legal terminology,” Adv. Murray said. She also stressed that students should acquire the required language knowledge, since the interpretation of words could irrevocably affect people’s lives. Using examples from practice, she also pointed out the importance of teaching language structure (syntax and morphology). 

As much as language proficiency is important in the legal profession, it is naturally also of great importance in journalism. Gert Coetzee, editor of Volksblad, has years of experience in the newspaper industry and considers the skilled ‘wordsmith’ as a great asset to fulfil the watchdog role of the media through a fascinating presentation of facts.  Estelle Zwiegers, an Afrikaans teacher, emphasised the importance of language education at school level, saying that good knowledge and understanding of the way mother tongue is used for communication purposes, is of great value for learners – also at tertiary level. 

With the appointment of this practice panel, the Department of Afrikaans and Dutch, German and French is responding to contextual changes in the tertiary education sector. 


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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