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15 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Expert panel
The panellists appointed for a three-year term, are from the left: Gert Coetzee, Adv Henriëtte Murray, Prof Angelique van Niekerk (Head of Department), Liezel Meintjes and Estelle Zwiegers.

A hundred years after Afrikaans was first offered as part of the subject Dutch at the UFS in 1919, the department (the oldest Afrikaans language department in South Africa) appointed a practice panel. The panel consists of experts from the corporate world, namely an advocate, a teacher, a newspaper editor, and a publisher. They all have one thing in common, viz. their linguistic underpinnings and language qualifications, and their general emphasis on the need for language teaching and proficiency (also in Afrikaans) in the professional sector.

On Friday 4 October 2019, the practice panel, including Adv. Henriëtte Murray (senior advocate and acting judge in the Bloemfontein High Court), Gert Coetzee (editor of Volksblad), Estelle Zwiegers (Afrikaans teacher at Fichardt Park High School – subject adviser for the Free State from 2020), and Liezel Meintjes (chief executive officer of SUN MeDIA Bloemfontein) informed senior students and staff about the importance and relevance of language, language proficiency, and vocational demands in terms of language.

The panel was appointed for a term of three years. “We will annually invite the practice panel to the postgraduate meeting with new postgraduate students, as well as to an annual meeting with senior students and staff to reflect on new plans and opportunities for students regarding practice requirements,” says Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

Importance of language proficiency

‘The role of language in different professions’ was the topic of the discussion, during which panel members emphasised the importance of language proficiency. Language knowledge and proficiency form the essence of the legal profession. “Language proficiency is crucial to understand words not yet included in legal terminology,” Adv. Murray said. She also stressed that students should acquire the required language knowledge, since the interpretation of words could irrevocably affect people’s lives. Using examples from practice, she also pointed out the importance of teaching language structure (syntax and morphology). 

As much as language proficiency is important in the legal profession, it is naturally also of great importance in journalism. Gert Coetzee, editor of Volksblad, has years of experience in the newspaper industry and considers the skilled ‘wordsmith’ as a great asset to fulfil the watchdog role of the media through a fascinating presentation of facts.  Estelle Zwiegers, an Afrikaans teacher, emphasised the importance of language education at school level, saying that good knowledge and understanding of the way mother tongue is used for communication purposes, is of great value for learners – also at tertiary level. 

With the appointment of this practice panel, the Department of Afrikaans and Dutch, German and French is responding to contextual changes in the tertiary education sector. 


News Archive

Valuable advice for businesses in difficult times
2013-04-15

 

Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013


Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.

He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:

  • Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
  • Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
  • Integrated central capital and funding management.
  • Entrench well-established reporting, KPIs and measurement systems.
  • Ensure strong independent risk management.
  • Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
  • Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
  • Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
  • Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.

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