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15 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Expert panel
The panellists appointed for a three-year term, are from the left: Gert Coetzee, Adv Henriëtte Murray, Prof Angelique van Niekerk (Head of Department), Liezel Meintjes and Estelle Zwiegers.

A hundred years after Afrikaans was first offered as part of the subject Dutch at the UFS in 1919, the department (the oldest Afrikaans language department in South Africa) appointed a practice panel. The panel consists of experts from the corporate world, namely an advocate, a teacher, a newspaper editor, and a publisher. They all have one thing in common, viz. their linguistic underpinnings and language qualifications, and their general emphasis on the need for language teaching and proficiency (also in Afrikaans) in the professional sector.

On Friday 4 October 2019, the practice panel, including Adv. Henriëtte Murray (senior advocate and acting judge in the Bloemfontein High Court), Gert Coetzee (editor of Volksblad), Estelle Zwiegers (Afrikaans teacher at Fichardt Park High School – subject adviser for the Free State from 2020), and Liezel Meintjes (chief executive officer of SUN MeDIA Bloemfontein) informed senior students and staff about the importance and relevance of language, language proficiency, and vocational demands in terms of language.

The panel was appointed for a term of three years. “We will annually invite the practice panel to the postgraduate meeting with new postgraduate students, as well as to an annual meeting with senior students and staff to reflect on new plans and opportunities for students regarding practice requirements,” says Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

Importance of language proficiency

‘The role of language in different professions’ was the topic of the discussion, during which panel members emphasised the importance of language proficiency. Language knowledge and proficiency form the essence of the legal profession. “Language proficiency is crucial to understand words not yet included in legal terminology,” Adv. Murray said. She also stressed that students should acquire the required language knowledge, since the interpretation of words could irrevocably affect people’s lives. Using examples from practice, she also pointed out the importance of teaching language structure (syntax and morphology). 

As much as language proficiency is important in the legal profession, it is naturally also of great importance in journalism. Gert Coetzee, editor of Volksblad, has years of experience in the newspaper industry and considers the skilled ‘wordsmith’ as a great asset to fulfil the watchdog role of the media through a fascinating presentation of facts.  Estelle Zwiegers, an Afrikaans teacher, emphasised the importance of language education at school level, saying that good knowledge and understanding of the way mother tongue is used for communication purposes, is of great value for learners – also at tertiary level. 

With the appointment of this practice panel, the Department of Afrikaans and Dutch, German and French is responding to contextual changes in the tertiary education sector. 


News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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