Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
15 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Expert panel
The panellists appointed for a three-year term, are from the left: Gert Coetzee, Adv Henriëtte Murray, Prof Angelique van Niekerk (Head of Department), Liezel Meintjes and Estelle Zwiegers.

A hundred years after Afrikaans was first offered as part of the subject Dutch at the UFS in 1919, the department (the oldest Afrikaans language department in South Africa) appointed a practice panel. The panel consists of experts from the corporate world, namely an advocate, a teacher, a newspaper editor, and a publisher. They all have one thing in common, viz. their linguistic underpinnings and language qualifications, and their general emphasis on the need for language teaching and proficiency (also in Afrikaans) in the professional sector.

On Friday 4 October 2019, the practice panel, including Adv. Henriëtte Murray (senior advocate and acting judge in the Bloemfontein High Court), Gert Coetzee (editor of Volksblad), Estelle Zwiegers (Afrikaans teacher at Fichardt Park High School – subject adviser for the Free State from 2020), and Liezel Meintjes (chief executive officer of SUN MeDIA Bloemfontein) informed senior students and staff about the importance and relevance of language, language proficiency, and vocational demands in terms of language.

The panel was appointed for a term of three years. “We will annually invite the practice panel to the postgraduate meeting with new postgraduate students, as well as to an annual meeting with senior students and staff to reflect on new plans and opportunities for students regarding practice requirements,” says Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

Importance of language proficiency

‘The role of language in different professions’ was the topic of the discussion, during which panel members emphasised the importance of language proficiency. Language knowledge and proficiency form the essence of the legal profession. “Language proficiency is crucial to understand words not yet included in legal terminology,” Adv. Murray said. She also stressed that students should acquire the required language knowledge, since the interpretation of words could irrevocably affect people’s lives. Using examples from practice, she also pointed out the importance of teaching language structure (syntax and morphology). 

As much as language proficiency is important in the legal profession, it is naturally also of great importance in journalism. Gert Coetzee, editor of Volksblad, has years of experience in the newspaper industry and considers the skilled ‘wordsmith’ as a great asset to fulfil the watchdog role of the media through a fascinating presentation of facts.  Estelle Zwiegers, an Afrikaans teacher, emphasised the importance of language education at school level, saying that good knowledge and understanding of the way mother tongue is used for communication purposes, is of great value for learners – also at tertiary level. 

With the appointment of this practice panel, the Department of Afrikaans and Dutch, German and French is responding to contextual changes in the tertiary education sector. 


News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept