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15 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Expert panel
The panellists appointed for a three-year term, are from the left: Gert Coetzee, Adv Henriëtte Murray, Prof Angelique van Niekerk (Head of Department), Liezel Meintjes and Estelle Zwiegers.

A hundred years after Afrikaans was first offered as part of the subject Dutch at the UFS in 1919, the department (the oldest Afrikaans language department in South Africa) appointed a practice panel. The panel consists of experts from the corporate world, namely an advocate, a teacher, a newspaper editor, and a publisher. They all have one thing in common, viz. their linguistic underpinnings and language qualifications, and their general emphasis on the need for language teaching and proficiency (also in Afrikaans) in the professional sector.

On Friday 4 October 2019, the practice panel, including Adv. Henriëtte Murray (senior advocate and acting judge in the Bloemfontein High Court), Gert Coetzee (editor of Volksblad), Estelle Zwiegers (Afrikaans teacher at Fichardt Park High School – subject adviser for the Free State from 2020), and Liezel Meintjes (chief executive officer of SUN MeDIA Bloemfontein) informed senior students and staff about the importance and relevance of language, language proficiency, and vocational demands in terms of language.

The panel was appointed for a term of three years. “We will annually invite the practice panel to the postgraduate meeting with new postgraduate students, as well as to an annual meeting with senior students and staff to reflect on new plans and opportunities for students regarding practice requirements,” says Prof Angelique van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

Importance of language proficiency

‘The role of language in different professions’ was the topic of the discussion, during which panel members emphasised the importance of language proficiency. Language knowledge and proficiency form the essence of the legal profession. “Language proficiency is crucial to understand words not yet included in legal terminology,” Adv. Murray said. She also stressed that students should acquire the required language knowledge, since the interpretation of words could irrevocably affect people’s lives. Using examples from practice, she also pointed out the importance of teaching language structure (syntax and morphology). 

As much as language proficiency is important in the legal profession, it is naturally also of great importance in journalism. Gert Coetzee, editor of Volksblad, has years of experience in the newspaper industry and considers the skilled ‘wordsmith’ as a great asset to fulfil the watchdog role of the media through a fascinating presentation of facts.  Estelle Zwiegers, an Afrikaans teacher, emphasised the importance of language education at school level, saying that good knowledge and understanding of the way mother tongue is used for communication purposes, is of great value for learners – also at tertiary level. 

With the appointment of this practice panel, the Department of Afrikaans and Dutch, German and French is responding to contextual changes in the tertiary education sector. 


News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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