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01 October 2019
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Story Xolisa Mnukwa
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Photo Xolisa Mnukwa
From the left; Gift Taku, 2019 Doty winner; Reabetswe Mabine, Doty Coordinator Tshepo Zweni, first runner-up and Jacobeth Selinga, second runner-up
The votes have been tallied, and after much deliberation, the UFS is proud to announce Gift Taku as the winner of the 2019 KovsieGear Designer of the Year (DOTY) Competition!
Tshepo Zwane and Jacobeth Selinga won second and third place respectively, with innovative designs that complied with the assessment requirements, based on originality of the design, adherence to the brand guidelines, creativity, and other criteria.
Gift’s design triumphed with 845 votes on the UFS KovsieLife webpage, as well as in the presentation in front of a judging panel.
Since 2016, KovsieGear has been discovering local (UFS staff and students) graphic designers and giving them a platform to showcase their work through DOTY, which runs annually. The aim of the competition is to support local talent by giving entrants an opportunity to come up with creative designs that are unique to the university and which will be used on limited-edition apparel in the store, as well as getting featured in the KovsieGear catalogue.
The competition has since fashioned the best clothing-logo designs the university has ever seen and continues to motivate and empower students to make positive contributions to the Kovsie campus culture and brand.
For more information about DOTY contact Reabetswe Mabine at MabineR@ufs.ac.za
The winning design by Gift Taku:
The value of sport discussed by international figure
2010-03-31
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At the presentation were, from the left, front: Ms Corrie Sears, University of Nebraska; Ms Martie Nortje, Corporate Relations at the UFS; back: Dougie Heymans, KovsieSport at the UFS; and Prof. Niel Viljoen, Vice-Rector: Operations.
Photo: Leonie Bolleurs
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The University of the Free State’s (UFS) Divisions Corporate Relations and KovsieSport recently hosted the Director of Academic Marketing from the University of Nebraska in the United States of America, Corrie Sears. She conducted a presentation on “The value of sport for a university’s brand.”
According to Ms Sears, branding must be an integral part of a university’s awareness campaigns. This could help to increase attendance on sports days. Ms Sears’s presentation also left attendees with some good examples on creating the right atmosphere on the day that a sports game is played. The University of Nebraska is known for their more than 300 consecutive total sell-outs of their football games. |