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01 October 2019
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Story Xolisa Mnukwa
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Photo Xolisa Mnukwa
From the left; Gift Taku, 2019 Doty winner; Reabetswe Mabine, Doty Coordinator Tshepo Zweni, first runner-up and Jacobeth Selinga, second runner-up
The votes have been tallied, and after much deliberation, the UFS is proud to announce Gift Taku as the winner of the 2019 KovsieGear Designer of the Year (DOTY) Competition!
Tshepo Zwane and Jacobeth Selinga won second and third place respectively, with innovative designs that complied with the assessment requirements, based on originality of the design, adherence to the brand guidelines, creativity, and other criteria.
Gift’s design triumphed with 845 votes on the UFS KovsieLife webpage, as well as in the presentation in front of a judging panel.
Since 2016, KovsieGear has been discovering local (UFS staff and students) graphic designers and giving them a platform to showcase their work through DOTY, which runs annually. The aim of the competition is to support local talent by giving entrants an opportunity to come up with creative designs that are unique to the university and which will be used on limited-edition apparel in the store, as well as getting featured in the KovsieGear catalogue.
The competition has since fashioned the best clothing-logo designs the university has ever seen and continues to motivate and empower students to make positive contributions to the Kovsie campus culture and brand.
For more information about DOTY contact Reabetswe Mabine at MabineR@ufs.ac.za
The winning design by Gift Taku:
Department of Communication and Information helped with project
2006-05-15
Third-year students studying integrated marketing communication at the University of the Free State's (UFS) Department of Communication and Information Studies recently completed a practical project called “Battle of the Creatives” together with OFM and Altech AutoPage. The students worked with marketing agencies from Bloemfontein and had to formulate a new marketing strategy for Altech AutoPage. The winning group's campaign will be implemented in July and August 2006 by Altech AutoPage in Bloemfontein. If the expected results are achieved, the campaign will be rolled out nationally. The project will in future be presented annually to give students the opportunity to obtain practical experience.
The winning group of students are from the left Ms Katia Bouwer (Mighty K marketing agency), Ms Diana Ambrosio, Ms Carmen van Heerden and Mr Gerben van Niekerk.
At the back from the left are Ms Andrea Scheckle, Mr Nico van der Westhuizen, Ms Bianca Vorster, Mr Frans Claassen, Ms Riëtte Coetzer and Mr Abrie Barker.