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01 October 2019
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Story Xolisa Mnukwa
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Photo Xolisa Mnukwa
From the left; Gift Taku, 2019 Doty winner; Reabetswe Mabine, Doty Coordinator Tshepo Zweni, first runner-up and Jacobeth Selinga, second runner-up
The votes have been tallied, and after much deliberation, the UFS is proud to announce Gift Taku as the winner of the 2019 KovsieGear Designer of the Year (DOTY) Competition!
Tshepo Zwane and Jacobeth Selinga won second and third place respectively, with innovative designs that complied with the assessment requirements, based on originality of the design, adherence to the brand guidelines, creativity, and other criteria.
Gift’s design triumphed with 845 votes on the UFS KovsieLife webpage, as well as in the presentation in front of a judging panel.
Since 2016, KovsieGear has been discovering local (UFS staff and students) graphic designers and giving them a platform to showcase their work through DOTY, which runs annually. The aim of the competition is to support local talent by giving entrants an opportunity to come up with creative designs that are unique to the university and which will be used on limited-edition apparel in the store, as well as getting featured in the KovsieGear catalogue.
The competition has since fashioned the best clothing-logo designs the university has ever seen and continues to motivate and empower students to make positive contributions to the Kovsie campus culture and brand.
For more information about DOTY contact Reabetswe Mabine at MabineR@ufs.ac.za
The winning design by Gift Taku:
UFS Marketing scoops Unitech award
2007-11-27
Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.
Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.
The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.
The effectiveness and efficiency of marketing material was determined by:
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The extent to which the information needs of the target groups were satisfied
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The quality of communicated messages
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The utilisation of communication media
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The effective utilisation of communication networks within tertiary institutions
Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za
26 November 2007