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18 October 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Human Settlements Conference
Attending the first National Student Conference for Human Settlement students were, from the left: Dr Anita Venter, Lecturer in the Centre for Development Support; Phelani Mkhize, master’s student in Urban and Regional Planning; Prof Maléne Campbell, Head of the Department of Urban and Regional Planning at the UFS; and Nhlakampho Mahlalela, also a master’s student in Urban and Regional Planning.
“This invitation by the University of the Free State (UFS) comes at a critical moment when we begin to roll up our sleeves in an attempt to transform the lives of our people, and in efforts to modernise our cities and towns to attain sustainable livelihoods.” This was the words of the MEC for Public Works, Infrastructure and Human Settlements, Tshidi Koloi, on attending the first National Student Conference for Human Settlement. 

“The urban population of the world has grown rapidly – from 751 million in 1950 to 8 billion in 2018. How do we plan for rapid urbanisation?” Koloi asked. 

“We turn to the academic world for continuous research in various fields related to the development of human settlements. The role of the university and of this department cannot be overestimated. Clearly, we need to forge partnerships where our department can benefit from ongoing research towards the improvement of its value chain and programmes. In return, government could offer bursaries and internship opportunities for students.”

Integrate communities

More than 130 students from the Nelson Mandela University, the UUniversity of KwaZulu-Natal, the University of the Witwatersrand, and the UFS attended the conference to gain a better understanding of the challenges, policies, and practices of human settlements. The conference also allowed students the opportunity to not only engage with key members of government, but also with each other and delegates from the private sector.

Head of the Department of Human Settlements, Tim Mokhesi, said his department’s objective with housing for the future is to integrate communities; not to separate them because they are poor. If we separate communities, our next struggle will be a class struggle. 

“South Africa is in a crisis in terms of human settlement. In the past years, there was an exponential growth in informal settlements – 300 to 3 000 (with 143 in the Free State); the housing budget shrank, and local authorities do not have the capacity to deal with informal settlements. Can the few of us make a sufficient and significant contribution? Seeing your commitment as students is what gives us hope for a better future for all,” Thomas Stewart, Lecturer in the UFS Department of Urban and Regional Planning, said. 

content photo 1
Attending the launch of the new Bachelor of Spatial Planning Honours with specialisation in Human Settlements were, from the left: Thomas
Stewart, Lecturer in the UFS Department of Urban and Re-gional Planning;  Tshidi Koloi,  MEC of Public Works, Infrastructure and
Human Settlements;  and Pura Mgolombane (Dean of Student Affairs at the UFS). (Photo: Leonie Bolleurs)

Innovative and inclusive re-housing

Students experienced two fieldtrips, one to the Hillside View Development Project, where the focus was on mixed housing. This project is part of the Mangaung Metro Municipality’s five-year integrated human settlements plan. According to developer Freddie Kenney, the project needs to be a development model for South Africa to change the picture of social housing. 

The second site visited was the Innovative Housing Building Project: Qala Phelang Tala, where peo-ple are trained to build their own houses. “It is a very easy process,” said Dr Anita Venter, Lecturer in the Centre for Development Support, who is lecturing Human Settlements Theory in the Department of Urban and Regional Planning. Since 2013, she was involved in the building of five houses. 

The latest building project at the Meraka Cultural Village in Roodewal, outside Bloemfontein, is a stu-dent-led project where they learn to develop a basic shelter suitable for survival in a future, post-natural, and climate-crisis world that will become between 2 and 4 degrees Celsius warmer within the next century. “It is important for people to build in climate-friendly ways,” Dr Venter said. 

She continues: “The project seeks to also renew, restore, and revitalise communities.” Sebabatso Mofama, who now helps with training, built this house similar to the one where she comes from in the Eastern Cape. “It is where I feel at home,” she said. 

The human aspect 

Dean of Student Affairs,Pura Mgolombane, touched on the human aspect of human settlements. “We first need to see the human in human settlements. ‘Yebo’, meaning I see you. See the human and develop quality houses.”

The event coincided with the launch of the new Bachelor of Spatial Planning Honours with specialisation in Human Settlements. The first two students graduated in April this year.
Content photo 2
Thapelo Chacha, master’s student in Urban and Regional Planning at the UFS, MEC Tshidi Koloi, and Sebabatso Mofama, mentor in the
Innovative Housing Building Project: Qala Phelang Tala. (Photo: Leonie Bolleurs) 





From left; Claudia Loggia, Phinda Nogcinisa, Thomas Stewart, and Phatheka Nyati. Nogcinisa and Nyati are honours students specialising in Human Settlements, who graduated in April this year.
From left; Claudia Loggia, Phinda Nogcinisa, Thomas Stewart, and Phatheka Nyati. Nogcinisa and Nyati are honours students specialising in Human Settlements, who graduated in April this year.
From the left: Malefetsane Mokoena, Dr Anita Venter , Thomas Stewart, Freddie Kenney.
From the left: Malefetsane Mokoena, Dr Anita Venter , Thomas Stewart, Freddie Kenney.
Freddie Kenney (developer of the Hillside View Development Project) on the development site. He wants this project to be a development model for South Africa to change the picture of social housing. IMG 4133
Freddie Kenney (developer of the Hillside View Development Project) on the development site. He wants this project to be a development model for South Africa to change the picture of social housing. IMG 4133
from the left: Thomas Stewart, Lecturer in the UFS Department of Urban and Regional Planning; Tshidi Koloi, MEC of Public Works, Infrastructure and Human Settlements; and Pura Mgolombane (Dean of Student Affairs at the UFS).
from the left: Thomas Stewart, Lecturer in the UFS Department of Urban and Regional Planning; Tshidi Koloi, MEC of Public Works, Infrastructure and Human Settlements; and Pura Mgolombane (Dean of Student Affairs at the UFS).

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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