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23 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Prof Angelique van Niekerk, Prof Jaap Steyn, Prof Hennie van Coller and Prof Bernard Odendaal
From the left: Prof Angelique van Niekerk, Prof Jaap Steyn, Prof Hennie van Coller, research fellow and former HOD of Afrikaans and Dutch; German and French and Prof Bernard Odendaal, from the ATKV School for Creative Writing at North West University,after the book launch on 16 October 2019.

The very comprehensive publication, JC Steyn en Afrikaans – ’n viering, pays tribute to a leading figure of the Afrikaans academic world. The book, edited by Profs Angelique van Niekerk, Hennie van Coller, and Bernard Odendaal, was recently launched at the University of the Free State (UFS) as a tribute to Prof Jaap Steyn, research fellow and former colleague at the UFS.

“The publication contains diverse contributions and provides a comprehensive overview of the different types of research in Afrikaans literature and linguistics,” said Prof van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

The scope of the contributions is as wide as the influence Prof Steyn has had on the Afrikaans language landscape. “Creative writing and biographies lexicography and sociolinguistics are addressed in his book,” Prof van Niekerk said.

As mentioned in the title, the publication serves as a celebration of Afrikaans as a language and discipline; it also covers the research areas in which Prof Steyn used to publish research himself.

The book, published by SUN MeDIA, was made possible by a financial donation from the South African Academy for Science and Art. It was officially launched at the UFS on Wednesday 16 October 2019. 

More about Prof Steyn 

Prof Steyn is a seasoned poet, writer, and one of the leading Afrikaans academics in the country. With more than 100 articles in scientific journals to his name, Prof Steyn is still serving as research fellow in the UFS Department of Afrikaans and Dutch, German and French. He is also the author of, among others, books on language politics, language, and cultural history, such as Tuiste in eie taal, Trouwe Afrikaners: Aspekte van Afrikanernasionalisme en Suid-Afrikaanse taalpolitiek and the recent Ons gaan ’n taal maak. He has also written a number of award-winning biographies and published prose and poetry. 

Prof Steyn has been associated with several South African universities, including the University of Johannesburg (the then Rand Afrikaans Universiteit), Nelson Mandela University (the then University of Port Elizabeth), as well as the UFS.

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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