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23 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Prof Angelique van Niekerk, Prof Jaap Steyn, Prof Hennie van Coller and Prof Bernard Odendaal
From the left: Prof Angelique van Niekerk, Prof Jaap Steyn, Prof Hennie van Coller, research fellow and former HOD of Afrikaans and Dutch; German and French and Prof Bernard Odendaal, from the ATKV School for Creative Writing at North West University,after the book launch on 16 October 2019.

The very comprehensive publication, JC Steyn en Afrikaans – ’n viering, pays tribute to a leading figure of the Afrikaans academic world. The book, edited by Profs Angelique van Niekerk, Hennie van Coller, and Bernard Odendaal, was recently launched at the University of the Free State (UFS) as a tribute to Prof Jaap Steyn, research fellow and former colleague at the UFS.

“The publication contains diverse contributions and provides a comprehensive overview of the different types of research in Afrikaans literature and linguistics,” said Prof van Niekerk, Head of the Department of Afrikaans and Dutch, German and French at the UFS. 

The scope of the contributions is as wide as the influence Prof Steyn has had on the Afrikaans language landscape. “Creative writing and biographies lexicography and sociolinguistics are addressed in his book,” Prof van Niekerk said.

As mentioned in the title, the publication serves as a celebration of Afrikaans as a language and discipline; it also covers the research areas in which Prof Steyn used to publish research himself.

The book, published by SUN MeDIA, was made possible by a financial donation from the South African Academy for Science and Art. It was officially launched at the UFS on Wednesday 16 October 2019. 

More about Prof Steyn 

Prof Steyn is a seasoned poet, writer, and one of the leading Afrikaans academics in the country. With more than 100 articles in scientific journals to his name, Prof Steyn is still serving as research fellow in the UFS Department of Afrikaans and Dutch, German and French. He is also the author of, among others, books on language politics, language, and cultural history, such as Tuiste in eie taal, Trouwe Afrikaners: Aspekte van Afrikanernasionalisme en Suid-Afrikaanse taalpolitiek and the recent Ons gaan ’n taal maak. He has also written a number of award-winning biographies and published prose and poetry. 

Prof Steyn has been associated with several South African universities, including the University of Johannesburg (the then Rand Afrikaans Universiteit), Nelson Mandela University (the then University of Port Elizabeth), as well as the UFS.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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