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MICT Seta Grant
The MICT SETA Journalism programme will give addition training to 20 Journalism students from the Department of Communication Science.

Student success is one of the key components in the Integrated Transformation Plan. Facilitated by a grant from the Media Information and Communication Technologies (MICT) SETA, the Department of Communication Science at the University of the Free State (UFS) is providing an additional training opportunity for its students with a programme for second-year journalism students. 

The MICT SETA Journalism Short Programme is a prestigious extracurricular opportunity. “The programme will provide additional exposure and training in specialist areas not necessarily covered in depth as part of the BA (Journalism) degree,” says Dr Willemien Marais, Programme Director: Communication Science. “Participation in this programme provides students the opportunity to build a portfolio to enhance their employability.” 

The SETA grant was acquired through an application made by the department with the assistance of Juanita Burjins Head: Leadership and Development Unit in the Human Resources Department at the UFS, and was signed earlier this year.

In-depth training 

The programme will entail short courses on writing, photojournalism, documentary filmmaking, entrepreneurship and personal development. 
“It gives us an opportunity to swim in an ocean where it feels you are drowning. I am very excited to have been chosen to be part of the programme,” says.Rene Robinson, a second-year Journalism student and one of 20 selected for the programme. They were selected based on academic performance as well as on the essay they wrote. 

Robinson says: “As a Journalism student you meet a lot of negativity about the degree you are pursuing and this programme offers a chance to elevate yourself.” 
Keamogetswe Mosepele, who is also part of the programme, adds: “I am really excited to see what it will deliver.” 

The programme specifically targets second-year students so these students, once in their final year, can share their experience through assisting a new cohort of first-year journalism students in various practical exercises, thus reinvesting in the department. They will also work at various media partners of the Department of Communication Science.

MICT Seta grant
From the left;  Nkonsinathi Gabuza, from the MICT Seta; Dr Willemien Marais; Prof Collin Chasi, Head of the Department Communication
 Science and Juanita Burjins. (Photo: Rulanzen Martin)

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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