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07 October 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
MICT Seta Grant
The MICT SETA Journalism programme will give addition training to 20 Journalism students from the Department of Communication Science.
Student success is one of the key components in the Integrated Transformation Plan. Facilitated by a grant from the Media Information and Communication Technologies (MICT) SETA, the Department of Communication Science at the University of the Free State (UFS) is providing an additional training opportunity for its students with a programme for second-year journalism students. 

The MICT SETA Journalism Short Programme is a prestigious extracurricular opportunity. “The programme will provide additional exposure and training in specialist areas not necessarily covered in depth as part of the BA (Journalism) degree,” says Dr Willemien Marais, Programme Director: Communication Science. “Participation in this programme provides students the opportunity to build a portfolio to enhance their employability.” 

The SETA grant was acquired through an application made by the department with the assistance of Juanita Burjins Head: Leadership and Development Unit in the Human Resources Department at the UFS, and was signed earlier this year.

In-depth training 

The programme will entail short courses on writing, photojournalism, documentary filmmaking, entrepreneurship and personal development. 
“It gives us an opportunity to swim in an ocean where it feels you are drowning. I am very excited to have been chosen to be part of the programme,” says.Rene Robinson, a second-year Journalism student and one of 20 selected for the programme. They were selected based on academic performance as well as on the essay they wrote. 

Robinson says: “As a Journalism student you meet a lot of negativity about the degree you are pursuing and this programme offers a chance to elevate yourself.” 
Keamogetswe Mosepele, who is also part of the programme, adds: “I am really excited to see what it will deliver.” 

The programme specifically targets second-year students so these students, once in their final year, can share their experience through assisting a new cohort of first-year journalism students in various practical exercises, thus reinvesting in the department. They will also work at various media partners of the Department of Communication Science.

MICT Seta grant
From the left;  Nkonsinathi Gabuza, from the MICT Seta; Dr Willemien Marais; Prof Collin Chasi, Head of the Department Communication
 Science and Juanita Burjins. (Photo: Rulanzen Martin)

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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