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01 October 2019
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Story Prof Francis Petersen
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Photo Pixabay
During October, the national focus is on mental health. Mental Health Awareness Month also coincides with a time when our students prepare for the end of the year exams, making it a particularly valuable time for us to think about how we can continuously assist them during their time at university. The value of peer support and genuine care can never be overstressed; that is why I want to encourage our students to reach out to their support networks such as our Department of Student Counselling and Development, as we move towards the end of the year.
Mental health is an equally important matter for our staff. During this month, I want to encourage our staff to also take cognisance of their own well-being. There is a lot of wisdom in the old adage: Healthy body, healthy mind. Many of the initiatives of our Division of Organisational Development and Employee Wellness are focused on the value of physical activity and the negative impact that inactivity can have on one’s productivity and mental health. They also present regular lunch-hour sessions for our staff, where experts share information and practical tips for mental wellness. I want to encourage our staff to attend these sessions and to make use of the services the university has to offer in this regard. It is important to note that suffering from mental and anxiety disorders is not weaknesses and it is not always indicative of a deeper psychological issue; it is an illness and hence can be treated.
On 20 September 2019, a 21-member team was sent off on their run of 1 075 km to Stellenbosch to raise awareness for mental health. The run was organised by the Division of Organisational Development and Employee Wellness and the Faculty of Health Sciences. The team ran in relay format throughout the night and handed the baton of hope to Stellenbosch University on 25 September 2019. I admire and thank them not only for their commitment and stamina, but also for addressing this crucial matter in the public domain and for raising awareness in the many towns and communities along the way.
This is an excerpt from a message by Prof Francis Petersen.

Recognition from the United Nations and MACE
2013-11-22
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The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast. Photo: Sonia Small |
The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.
The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.
The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.
The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.
“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.
“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.
“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.