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01 October 2019 | Story Prof Francis Petersen | Photo Pixabay
Mental Health


During October, the national focus is on mental health. Mental Health Awareness Month also coincides with a time when our students prepare for the end of the year exams, making it a particularly valuable time for us to think about how we can continuously assist them during their time at university. The value of peer support and genuine care can never be overstressed; that is why I want to encourage our students to reach out to their support networks such as our Department of Student Counselling and Development, as we move towards the end of the year.

Mental health is an equally important matter for our staff. During this month, I want to encourage our staff to also take cognisance of their own well-being. There is a lot of wisdom in the old adage: Healthy body, healthy mind. Many of the initiatives of our Division of Organisational Development and Employee Wellness are focused on the value of physical activity and the negative impact that inactivity can have on one’s productivity and mental health. They also present regular lunch-hour sessions for our staff, where experts share information and practical tips for mental wellness. I want to encourage our staff to attend these sessions and to make use of the services the university has to offer in this regard. It is important to note that suffering from mental and anxiety disorders is not weaknesses and it is not always indicative of a deeper psychological issue; it is an illness and hence can be treated.

On 20 September 2019, a 21-member team was sent off on their run of 1 075 km to Stellenbosch to raise awareness for mental health. The run was organised by the Division of Organisational Development and Employee Wellness and the Faculty of Health Sciences. The team ran in relay format throughout the night and handed the baton of hope to Stellenbosch University on 25 September 2019. I admire and thank them not only for their commitment and stamina, but also for addressing this crucial matter in the public domain and for raising awareness in the many towns and communities along the way.

This is an  excerpt from a message by Prof Francis Petersen.

Mental Health Awareness Campaign

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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