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14 October 2019 | Story Rulanzen Martin | Photo Sonia Small
OSM Camerata
The OSM Camerata also performed at the Rector’s Concert on 6 September under direction of conductor Elsabe Raath.

The Odeion School of Music Camerata (OSMC) is one of the flagship music ensembles at the University of the Free State (UFS). Its reputation as one of the country’s top student chamber ensembles far equlas its impeccable music.

At the end of September the Camerata undertook a tour with concerts in Pretoria and Johannesburg. They held a concert in the new Javett Arts Centre at the University of Pretoria (UP) where they presented a lunch-hour concert which featured modern musical arrangements. At a gala concert, on 28 September 2019, which was hosted in the Musaion Concert hall at UP they collaborated with the UP Department of Music and the Gauteng Chamber Music Festival.  

The last leg of the tour ended at the University of the Witwatersrand Atrium on 29 September 2019. According Marius Coetzee, innovation manager at the OSM: “it is important to go on tour in order to recruit new outstanding students and to showcase the excellence of the Camerata and the Odeion School of Music.” 

The OSMC has also forged a professional internship with the Cape Philharmonic Orchestra to solidify and advance the skills of the young orchestral musicians. 

The OSMC was also the 2017 and 2018 winner of the International Ictus Music competition.  

The OSMC was strategically founded by Marius Coetzee to serve as a feasible incubator for nurturing of fully rounded musicians who are thoroughly prepared for the demands of their trade as orchestral musicians, soloists and conductors.  

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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