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21 October 2019 | Story Thabo Kessah | Photo Tshepo Moeketsi
Qwaqwa research research
Mamokete Mokhatla (SRC: International Students Council), Pulane Xaba (Assistant: Afromontane Research Unit), Dr Hagenmeier, Morena Ntsane Mopeli, Prof Pearl Sithole, Chief Mlati, Kanego Mogotsi (Internationalisation: Qwaqwa Campus), and Prof Joseph Francis.

Communities are beginning to wonder if universities exist for themselves or for their communities. This is the view shared by Prof Pearl Sithole, Campus Vice-Principal: Academic and Research, during the opening of the two-day Travelling Seminar that was recently hosted on the Qwaqwa Campus. 

Research in communities

“This event is well-placed, considering what many communities are currently going through. We must ask ourselves what we are doing with and for our communities. We must be careful to not only reap data from them, but to be scientific in a way that accommodates our communities and allows the African and indigenous agenda into the world of science,” she added.

Providing background to the concept of homestays, the Director: Institute for Rural Development at the University of Venda, Prof Joseph Francis, acknowledged the role played by communities in research.

 “This seminar seeks to develop a testable framework for homestays; a concept enabling postgraduate students to be placed with rural families while conducting research in the area. It is also aimed at giving birth to a vibrant, community-based rural and regional development network connecting grassroots communities, business, government, and non-governmental stakeholders,” he said.

“We do not only train students for local deployment and within national borders. It is important to produce an ‘all-weather’ graduate who stands out wherever they are. Graduates must ask themselves, ‘what in me stands out among the rest?’ As a student and researcher, never see yourself as being confined to the space where you are,” he added.

Students as ambassadors

Cornelius Hagenmeier, Director: Office of International Affairs at the University of the Free State, said for internationalisation to work, it has to be inclusive and create student ambassadors. “As this seminar will show, our networks of stakeholder communities go beyond the national confines and borders. We must strive, through this project, to create ambassadors of the university, of communities, of the broader South Africa and Africa,” he said.

Participants in the seminar were academics and postgraduate students from both the Universities of the Free State and Venda. Also present were community and traditional leaders from Qwaqwa and the Vhembe District in Limpopo. 

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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