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21 October 2019 | Story Thabo Kessah | Photo Tshepo Moeketsi
Qwaqwa research research
Mamokete Mokhatla (SRC: International Students Council), Pulane Xaba (Assistant: Afromontane Research Unit), Dr Hagenmeier, Morena Ntsane Mopeli, Prof Pearl Sithole, Chief Mlati, Kanego Mogotsi (Internationalisation: Qwaqwa Campus), and Prof Joseph Francis.

Communities are beginning to wonder if universities exist for themselves or for their communities. This is the view shared by Prof Pearl Sithole, Campus Vice-Principal: Academic and Research, during the opening of the two-day Travelling Seminar that was recently hosted on the Qwaqwa Campus. 

Research in communities

“This event is well-placed, considering what many communities are currently going through. We must ask ourselves what we are doing with and for our communities. We must be careful to not only reap data from them, but to be scientific in a way that accommodates our communities and allows the African and indigenous agenda into the world of science,” she added.

Providing background to the concept of homestays, the Director: Institute for Rural Development at the University of Venda, Prof Joseph Francis, acknowledged the role played by communities in research.

 “This seminar seeks to develop a testable framework for homestays; a concept enabling postgraduate students to be placed with rural families while conducting research in the area. It is also aimed at giving birth to a vibrant, community-based rural and regional development network connecting grassroots communities, business, government, and non-governmental stakeholders,” he said.

“We do not only train students for local deployment and within national borders. It is important to produce an ‘all-weather’ graduate who stands out wherever they are. Graduates must ask themselves, ‘what in me stands out among the rest?’ As a student and researcher, never see yourself as being confined to the space where you are,” he added.

Students as ambassadors

Cornelius Hagenmeier, Director: Office of International Affairs at the University of the Free State, said for internationalisation to work, it has to be inclusive and create student ambassadors. “As this seminar will show, our networks of stakeholder communities go beyond the national confines and borders. We must strive, through this project, to create ambassadors of the university, of communities, of the broader South Africa and Africa,” he said.

Participants in the seminar were academics and postgraduate students from both the Universities of the Free State and Venda. Also present were community and traditional leaders from Qwaqwa and the Vhembe District in Limpopo. 

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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