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02 October 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Michelle Marais and Wian Visser
The UFS winners of the Old Mutual Agricultural Student of the Year Competition are Michelle Marais and Wian Visser.

The University of the Free State (UFS) once again produced winners at this year’s Old Mutual Agricultural Student of the Year competition. Michelle Marais, honours student in the UFS Department of Agricultural Economics, and Wian Visser, final-year BScAgric Agronomy student, were top scorers in the Agricultural Economics and Crop Production sections respectively. 

Learning from the best

Apart from the opportunity to compete in their field of study, Michelle and Wian also benefited from the expertise of industry leaders in agricultural economics, animal science, and crop production. They had the opportunity to learn from Dr John Purchase (Agbiz), Dr Dirk Strydom (Grain SA), and Gerhard Schutte (Red Meat Producers’ Organisation), who acted as industry partners and judges during the competition. 

Michelle always had a particular interest in the development of emerging farmers and plans on doing her master’s degree in Agricultural Economics, focusing on emerging wool farmers. “Beyond that, I hope to get an opportunity to work finding solutions to some of the problems facing development in agriculture,” she said. 

Wian also plans on completing his master’s. “Thereafter, I would like to enter the workforce and help the current and future producers to farm better in a changing environment. The ideal would be to remain in a research-oriented position while working full time,” he said. 

Participating with the UFS in this competition, were Stellenbosch University (producing the overall winner in the Animal Science section, Pieter Theron), the University of Fort Hare, North-West University, and the University of Pretoria. As with last year’s competition, the students first had to compete in an initial round at their respective universities, after which eleven finalists went through to the final round held during the ALFA expo at the Afridome in Parys. 

Rewarded for hard work

The winners were announced during a gala dinner at the expo. Besides a green blazer and R1 000 prize money, Michelle and Wian also received an Old Mutual investment portfolio worth R5 000. They furthermore gained exposure on Grootplaas and RSG Landbou and in Plaas Media’s magazines Veeplaas, Stockfarm, and FarmBiz.

Old Mutual Agricultural Student of the Year Competition

The three winners in this year’s Old Mutual Agricultural Student of the Year Competition. From the left are Riana Grobler, Marketing Manager at Old
Mutual,  Pieter Theron of Stellenbosch University, Michelle Marais and  Wian Visser, both from the University of the Free State, and Albert Loubser of
Plaas Media.  (Photo: Plaas Media)

According to Dr Frikkie Maré, Academic Head of the Department of Agricultural Economics (UFS), the Old Mutual Agricultural Student of the Year competition provides the ideal opportunity for universities to showcase the quality of their Agricultural students, and thus the quality of their teaching and research practices. 

He said: “In the two years that the competition was hosted, the UFS managed to win the Agricultural Economics and Animal Science divisions in 2018, and the Agricultural Economics and Plant Production divisions in 2019.  We have thus been able to win all three categories over the two years, which can only serve as an indication that the UFS is indeed one of the top Agricultural Science universities in the country.”

Preparing for the workplace

Wian and Michelle both agree that they have received more than just the exposure and funding. 

In her own words, Michelle described the value added: “This competition challenged me to become more aware of current events within the politics, policy, and economic development in the country and the influence on our specific industry. The opportunity to present my findings and opinions on current issues in agriculture to several industry leaders, challenged me to combine the theoretical knowledge gathered in my four years of study with my practical experiences. Applying it to real-world problems and finding possible solutions helped me to realise that I could not have asked for better preparation in the workplace.”

According to Wian, the competition presented him with the opportunity to develop his networking skills and a chance to express his opinion in a professional environment. “It broadened my perception on agriculture by exposing me to different entities in the agricultural community. I also saw different methods and approaches in the sector that I am not necessarily familiar with,” he said. 

Wian believes the UFS has one of the best agricultural faculties in the country and that staff put a lot of effort into preparing students for the world of work. “The Department of Agronomy encourages critical thinking, an essential skill in an ever-changing work environment,” said Wian. He added: “Assessments are not only theoretical, but practical. These practical skills are related to the work required in a work environment. The department also exposes its students to companies, resources, and contacts that are helpful for networking when one enters the workforce.”

According to Michelle, the Department of Agricultural Economics also play their part in preparing students for the job market. “Our assignments always challenged us to contact people in the industry, to do industry research, and to plan practically,” she said. 

Old Mutual has been involved as the name sponsor of this Plaas Media competition since 2018 and has played an active role in promoting and developing the competition.

News Archive

Out-of-the-box thinking a plus for next generation of agribusiness leaders
2017-07-07

Description: Agribusiness leaders Tags: Agribusiness leaders 

The winners of the 12th IFAMA International Student
Case Competition from Team South Africa are from
the left: JW Swanepoel, University of the Free State,
Melissa van der Merwe, University of Pretoria,
Heinrich Jantjies, Stellenbosch University, and
Johann Boonzaaier, also from Stellenbosch University.
Photo: Supplied



The International Food and Agribusiness Management Association’s International Student Case Competition, in its 12th year, brings together students from around the world to demonstrate their investigative and problem-solving skills to provide innovative solutions to practical problems.

JW Swanepoel, a PhD student at the Centre for Sustainable Agriculture at the University of the Free State (UFS) was part of an advanced case study team, representing South African universities, who won IFAMA’s International Student Case Competition. Swanepoel also presented results from his PhD study at IFAMA’s conference in Miami, Florida, where the winners were announced.

Competition a global stage to showcase solutions

The competition provides a global stage for students and their associated universities to showcase the next generation of agribusiness leaders.

This year the featured agribusiness was Bayer Crop Science. Although this company managed to expand its global footprint through its Food Chain Partnership, it faced some challenges to expand in emerging economies through small-scale farmers. Being from the African continent, Swanepoel and his team not only understood Bayer’s unique challenge but could also pre-empt some of the potential problems faced by agribusinesses that wanted to grow their footprint in emerging economies. This provided them with a competitive advantage in going head-to-head with some of the best universities in the world such as Purdue, Wageningen, Michigan, Texas A & M and Santa Clara to mention just a few.

The South African team’s presentation “Selling Lindiwe’s story” told the story of a small-scale woman cassava farmer in Mozambique who, after the death of her husband, became the main breadwinner. The South African team indicated how Bayer could play a major role in not only selling chemicals to these farmers but even more importantly to change the stories of small-scale farmers like Lindiwe. They recommended a strategic partnership with AB InBev as the main buyer for the cassava produced by these small-scale farmers, as a cheaper beer base substitute. They also recommended a local partner (Value Chain Insights) that understood the political, social and economic environment of these countries to facilitate the relationships between Bayer and its small-scale farmers.

Understanding the challenge a competitive advantage

According to the panel of judges, the innovative approach and motivations for investing in strategic partnerships with AB InBev and Value Chain Insights went beyond financial benefits, to include corporate social responsibility and rural development. Lindiwe’s story was, however, the decisive factor. The South African team was the only team to put a face and a story to the often invisible small-scale farmers.

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