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02 October 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Michelle Marais and Wian Visser
The UFS winners of the Old Mutual Agricultural Student of the Year Competition are Michelle Marais and Wian Visser.

The University of the Free State (UFS) once again produced winners at this year’s Old Mutual Agricultural Student of the Year competition. Michelle Marais, honours student in the UFS Department of Agricultural Economics, and Wian Visser, final-year BScAgric Agronomy student, were top scorers in the Agricultural Economics and Crop Production sections respectively. 

Learning from the best

Apart from the opportunity to compete in their field of study, Michelle and Wian also benefited from the expertise of industry leaders in agricultural economics, animal science, and crop production. They had the opportunity to learn from Dr John Purchase (Agbiz), Dr Dirk Strydom (Grain SA), and Gerhard Schutte (Red Meat Producers’ Organisation), who acted as industry partners and judges during the competition. 

Michelle always had a particular interest in the development of emerging farmers and plans on doing her master’s degree in Agricultural Economics, focusing on emerging wool farmers. “Beyond that, I hope to get an opportunity to work finding solutions to some of the problems facing development in agriculture,” she said. 

Wian also plans on completing his master’s. “Thereafter, I would like to enter the workforce and help the current and future producers to farm better in a changing environment. The ideal would be to remain in a research-oriented position while working full time,” he said. 

Participating with the UFS in this competition, were Stellenbosch University (producing the overall winner in the Animal Science section, Pieter Theron), the University of Fort Hare, North-West University, and the University of Pretoria. As with last year’s competition, the students first had to compete in an initial round at their respective universities, after which eleven finalists went through to the final round held during the ALFA expo at the Afridome in Parys. 

Rewarded for hard work

The winners were announced during a gala dinner at the expo. Besides a green blazer and R1 000 prize money, Michelle and Wian also received an Old Mutual investment portfolio worth R5 000. They furthermore gained exposure on Grootplaas and RSG Landbou and in Plaas Media’s magazines Veeplaas, Stockfarm, and FarmBiz.

Old Mutual Agricultural Student of the Year Competition

The three winners in this year’s Old Mutual Agricultural Student of the Year Competition. From the left are Riana Grobler, Marketing Manager at Old
Mutual,  Pieter Theron of Stellenbosch University, Michelle Marais and  Wian Visser, both from the University of the Free State, and Albert Loubser of
Plaas Media.  (Photo: Plaas Media)

According to Dr Frikkie Maré, Academic Head of the Department of Agricultural Economics (UFS), the Old Mutual Agricultural Student of the Year competition provides the ideal opportunity for universities to showcase the quality of their Agricultural students, and thus the quality of their teaching and research practices. 

He said: “In the two years that the competition was hosted, the UFS managed to win the Agricultural Economics and Animal Science divisions in 2018, and the Agricultural Economics and Plant Production divisions in 2019.  We have thus been able to win all three categories over the two years, which can only serve as an indication that the UFS is indeed one of the top Agricultural Science universities in the country.”

Preparing for the workplace

Wian and Michelle both agree that they have received more than just the exposure and funding. 

In her own words, Michelle described the value added: “This competition challenged me to become more aware of current events within the politics, policy, and economic development in the country and the influence on our specific industry. The opportunity to present my findings and opinions on current issues in agriculture to several industry leaders, challenged me to combine the theoretical knowledge gathered in my four years of study with my practical experiences. Applying it to real-world problems and finding possible solutions helped me to realise that I could not have asked for better preparation in the workplace.”

According to Wian, the competition presented him with the opportunity to develop his networking skills and a chance to express his opinion in a professional environment. “It broadened my perception on agriculture by exposing me to different entities in the agricultural community. I also saw different methods and approaches in the sector that I am not necessarily familiar with,” he said. 

Wian believes the UFS has one of the best agricultural faculties in the country and that staff put a lot of effort into preparing students for the world of work. “The Department of Agronomy encourages critical thinking, an essential skill in an ever-changing work environment,” said Wian. He added: “Assessments are not only theoretical, but practical. These practical skills are related to the work required in a work environment. The department also exposes its students to companies, resources, and contacts that are helpful for networking when one enters the workforce.”

According to Michelle, the Department of Agricultural Economics also play their part in preparing students for the job market. “Our assignments always challenged us to contact people in the industry, to do industry research, and to plan practically,” she said. 

Old Mutual has been involved as the name sponsor of this Plaas Media competition since 2018 and has played an active role in promoting and developing the competition.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

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