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02 October 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Michelle Marais and Wian Visser
The UFS winners of the Old Mutual Agricultural Student of the Year Competition are Michelle Marais and Wian Visser.

The University of the Free State (UFS) once again produced winners at this year’s Old Mutual Agricultural Student of the Year competition. Michelle Marais, honours student in the UFS Department of Agricultural Economics, and Wian Visser, final-year BScAgric Agronomy student, were top scorers in the Agricultural Economics and Crop Production sections respectively. 

Learning from the best

Apart from the opportunity to compete in their field of study, Michelle and Wian also benefited from the expertise of industry leaders in agricultural economics, animal science, and crop production. They had the opportunity to learn from Dr John Purchase (Agbiz), Dr Dirk Strydom (Grain SA), and Gerhard Schutte (Red Meat Producers’ Organisation), who acted as industry partners and judges during the competition. 

Michelle always had a particular interest in the development of emerging farmers and plans on doing her master’s degree in Agricultural Economics, focusing on emerging wool farmers. “Beyond that, I hope to get an opportunity to work finding solutions to some of the problems facing development in agriculture,” she said. 

Wian also plans on completing his master’s. “Thereafter, I would like to enter the workforce and help the current and future producers to farm better in a changing environment. The ideal would be to remain in a research-oriented position while working full time,” he said. 

Participating with the UFS in this competition, were Stellenbosch University (producing the overall winner in the Animal Science section, Pieter Theron), the University of Fort Hare, North-West University, and the University of Pretoria. As with last year’s competition, the students first had to compete in an initial round at their respective universities, after which eleven finalists went through to the final round held during the ALFA expo at the Afridome in Parys. 

Rewarded for hard work

The winners were announced during a gala dinner at the expo. Besides a green blazer and R1 000 prize money, Michelle and Wian also received an Old Mutual investment portfolio worth R5 000. They furthermore gained exposure on Grootplaas and RSG Landbou and in Plaas Media’s magazines Veeplaas, Stockfarm, and FarmBiz.

Old Mutual Agricultural Student of the Year Competition

The three winners in this year’s Old Mutual Agricultural Student of the Year Competition. From the left are Riana Grobler, Marketing Manager at Old
Mutual,  Pieter Theron of Stellenbosch University, Michelle Marais and  Wian Visser, both from the University of the Free State, and Albert Loubser of
Plaas Media.  (Photo: Plaas Media)

According to Dr Frikkie Maré, Academic Head of the Department of Agricultural Economics (UFS), the Old Mutual Agricultural Student of the Year competition provides the ideal opportunity for universities to showcase the quality of their Agricultural students, and thus the quality of their teaching and research practices. 

He said: “In the two years that the competition was hosted, the UFS managed to win the Agricultural Economics and Animal Science divisions in 2018, and the Agricultural Economics and Plant Production divisions in 2019.  We have thus been able to win all three categories over the two years, which can only serve as an indication that the UFS is indeed one of the top Agricultural Science universities in the country.”

Preparing for the workplace

Wian and Michelle both agree that they have received more than just the exposure and funding. 

In her own words, Michelle described the value added: “This competition challenged me to become more aware of current events within the politics, policy, and economic development in the country and the influence on our specific industry. The opportunity to present my findings and opinions on current issues in agriculture to several industry leaders, challenged me to combine the theoretical knowledge gathered in my four years of study with my practical experiences. Applying it to real-world problems and finding possible solutions helped me to realise that I could not have asked for better preparation in the workplace.”

According to Wian, the competition presented him with the opportunity to develop his networking skills and a chance to express his opinion in a professional environment. “It broadened my perception on agriculture by exposing me to different entities in the agricultural community. I also saw different methods and approaches in the sector that I am not necessarily familiar with,” he said. 

Wian believes the UFS has one of the best agricultural faculties in the country and that staff put a lot of effort into preparing students for the world of work. “The Department of Agronomy encourages critical thinking, an essential skill in an ever-changing work environment,” said Wian. He added: “Assessments are not only theoretical, but practical. These practical skills are related to the work required in a work environment. The department also exposes its students to companies, resources, and contacts that are helpful for networking when one enters the workforce.”

According to Michelle, the Department of Agricultural Economics also play their part in preparing students for the job market. “Our assignments always challenged us to contact people in the industry, to do industry research, and to plan practically,” she said. 

Old Mutual has been involved as the name sponsor of this Plaas Media competition since 2018 and has played an active role in promoting and developing the competition.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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