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Michelle Marais and Wian Visser
The UFS winners of the Old Mutual Agricultural Student of the Year Competition are Michelle Marais and Wian Visser.

The University of the Free State (UFS) once again produced winners at this year’s Old Mutual Agricultural Student of the Year competition. Michelle Marais, honours student in the UFS Department of Agricultural Economics, and Wian Visser, final-year BScAgric Agronomy student, were top scorers in the Agricultural Economics and Crop Production sections respectively. 

Learning from the best

Apart from the opportunity to compete in their field of study, Michelle and Wian also benefited from the expertise of industry leaders in agricultural economics, animal science, and crop production. They had the opportunity to learn from Dr John Purchase (Agbiz), Dr Dirk Strydom (Grain SA), and Gerhard Schutte (Red Meat Producers’ Organisation), who acted as industry partners and judges during the competition. 

Michelle always had a particular interest in the development of emerging farmers and plans on doing her master’s degree in Agricultural Economics, focusing on emerging wool farmers. “Beyond that, I hope to get an opportunity to work finding solutions to some of the problems facing development in agriculture,” she said. 

Wian also plans on completing his master’s. “Thereafter, I would like to enter the workforce and help the current and future producers to farm better in a changing environment. The ideal would be to remain in a research-oriented position while working full time,” he said. 

Participating with the UFS in this competition, were Stellenbosch University (producing the overall winner in the Animal Science section, Pieter Theron), the University of Fort Hare, North-West University, and the University of Pretoria. As with last year’s competition, the students first had to compete in an initial round at their respective universities, after which eleven finalists went through to the final round held during the ALFA expo at the Afridome in Parys. 

Rewarded for hard work

The winners were announced during a gala dinner at the expo. Besides a green blazer and R1 000 prize money, Michelle and Wian also received an Old Mutual investment portfolio worth R5 000. They furthermore gained exposure on Grootplaas and RSG Landbou and in Plaas Media’s magazines Veeplaas, Stockfarm, and FarmBiz.

Old Mutual Agricultural Student of the Year Competition

The three winners in this year’s Old Mutual Agricultural Student of the Year Competition. From the left are Riana Grobler, Marketing Manager at Old
Mutual,  Pieter Theron of Stellenbosch University, Michelle Marais and  Wian Visser, both from the University of the Free State, and Albert Loubser of
Plaas Media.  (Photo: Plaas Media)

According to Dr Frikkie Maré, Academic Head of the Department of Agricultural Economics (UFS), the Old Mutual Agricultural Student of the Year competition provides the ideal opportunity for universities to showcase the quality of their Agricultural students, and thus the quality of their teaching and research practices. 

He said: “In the two years that the competition was hosted, the UFS managed to win the Agricultural Economics and Animal Science divisions in 2018, and the Agricultural Economics and Plant Production divisions in 2019.  We have thus been able to win all three categories over the two years, which can only serve as an indication that the UFS is indeed one of the top Agricultural Science universities in the country.”

Preparing for the workplace

Wian and Michelle both agree that they have received more than just the exposure and funding. 

In her own words, Michelle described the value added: “This competition challenged me to become more aware of current events within the politics, policy, and economic development in the country and the influence on our specific industry. The opportunity to present my findings and opinions on current issues in agriculture to several industry leaders, challenged me to combine the theoretical knowledge gathered in my four years of study with my practical experiences. Applying it to real-world problems and finding possible solutions helped me to realise that I could not have asked for better preparation in the workplace.”

According to Wian, the competition presented him with the opportunity to develop his networking skills and a chance to express his opinion in a professional environment. “It broadened my perception on agriculture by exposing me to different entities in the agricultural community. I also saw different methods and approaches in the sector that I am not necessarily familiar with,” he said. 

Wian believes the UFS has one of the best agricultural faculties in the country and that staff put a lot of effort into preparing students for the world of work. “The Department of Agronomy encourages critical thinking, an essential skill in an ever-changing work environment,” said Wian. He added: “Assessments are not only theoretical, but practical. These practical skills are related to the work required in a work environment. The department also exposes its students to companies, resources, and contacts that are helpful for networking when one enters the workforce.”

According to Michelle, the Department of Agricultural Economics also play their part in preparing students for the job market. “Our assignments always challenged us to contact people in the industry, to do industry research, and to plan practically,” she said. 

Old Mutual has been involved as the name sponsor of this Plaas Media competition since 2018 and has played an active role in promoting and developing the competition.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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