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02 October 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Michelle Marais and Wian Visser
The UFS winners of the Old Mutual Agricultural Student of the Year Competition are Michelle Marais and Wian Visser.

The University of the Free State (UFS) once again produced winners at this year’s Old Mutual Agricultural Student of the Year competition. Michelle Marais, honours student in the UFS Department of Agricultural Economics, and Wian Visser, final-year BScAgric Agronomy student, were top scorers in the Agricultural Economics and Crop Production sections respectively. 

Learning from the best

Apart from the opportunity to compete in their field of study, Michelle and Wian also benefited from the expertise of industry leaders in agricultural economics, animal science, and crop production. They had the opportunity to learn from Dr John Purchase (Agbiz), Dr Dirk Strydom (Grain SA), and Gerhard Schutte (Red Meat Producers’ Organisation), who acted as industry partners and judges during the competition. 

Michelle always had a particular interest in the development of emerging farmers and plans on doing her master’s degree in Agricultural Economics, focusing on emerging wool farmers. “Beyond that, I hope to get an opportunity to work finding solutions to some of the problems facing development in agriculture,” she said. 

Wian also plans on completing his master’s. “Thereafter, I would like to enter the workforce and help the current and future producers to farm better in a changing environment. The ideal would be to remain in a research-oriented position while working full time,” he said. 

Participating with the UFS in this competition, were Stellenbosch University (producing the overall winner in the Animal Science section, Pieter Theron), the University of Fort Hare, North-West University, and the University of Pretoria. As with last year’s competition, the students first had to compete in an initial round at their respective universities, after which eleven finalists went through to the final round held during the ALFA expo at the Afridome in Parys. 

Rewarded for hard work

The winners were announced during a gala dinner at the expo. Besides a green blazer and R1 000 prize money, Michelle and Wian also received an Old Mutual investment portfolio worth R5 000. They furthermore gained exposure on Grootplaas and RSG Landbou and in Plaas Media’s magazines Veeplaas, Stockfarm, and FarmBiz.

Old Mutual Agricultural Student of the Year Competition

The three winners in this year’s Old Mutual Agricultural Student of the Year Competition. From the left are Riana Grobler, Marketing Manager at Old
Mutual,  Pieter Theron of Stellenbosch University, Michelle Marais and  Wian Visser, both from the University of the Free State, and Albert Loubser of
Plaas Media.  (Photo: Plaas Media)

According to Dr Frikkie Maré, Academic Head of the Department of Agricultural Economics (UFS), the Old Mutual Agricultural Student of the Year competition provides the ideal opportunity for universities to showcase the quality of their Agricultural students, and thus the quality of their teaching and research practices. 

He said: “In the two years that the competition was hosted, the UFS managed to win the Agricultural Economics and Animal Science divisions in 2018, and the Agricultural Economics and Plant Production divisions in 2019.  We have thus been able to win all three categories over the two years, which can only serve as an indication that the UFS is indeed one of the top Agricultural Science universities in the country.”

Preparing for the workplace

Wian and Michelle both agree that they have received more than just the exposure and funding. 

In her own words, Michelle described the value added: “This competition challenged me to become more aware of current events within the politics, policy, and economic development in the country and the influence on our specific industry. The opportunity to present my findings and opinions on current issues in agriculture to several industry leaders, challenged me to combine the theoretical knowledge gathered in my four years of study with my practical experiences. Applying it to real-world problems and finding possible solutions helped me to realise that I could not have asked for better preparation in the workplace.”

According to Wian, the competition presented him with the opportunity to develop his networking skills and a chance to express his opinion in a professional environment. “It broadened my perception on agriculture by exposing me to different entities in the agricultural community. I also saw different methods and approaches in the sector that I am not necessarily familiar with,” he said. 

Wian believes the UFS has one of the best agricultural faculties in the country and that staff put a lot of effort into preparing students for the world of work. “The Department of Agronomy encourages critical thinking, an essential skill in an ever-changing work environment,” said Wian. He added: “Assessments are not only theoretical, but practical. These practical skills are related to the work required in a work environment. The department also exposes its students to companies, resources, and contacts that are helpful for networking when one enters the workforce.”

According to Michelle, the Department of Agricultural Economics also play their part in preparing students for the job market. “Our assignments always challenged us to contact people in the industry, to do industry research, and to plan practically,” she said. 

Old Mutual has been involved as the name sponsor of this Plaas Media competition since 2018 and has played an active role in promoting and developing the competition.

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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