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02 October 2019 | Story Anneri Meintjes | Photo Charl Devenish
Anneri Meintjes
Anneri Meintjes from the Centre for Teaching and Learning at the UFS.

The #FeesMustFall student-led movement started in 2015 to protest against increasing student fees and to call for increased government funding of universities. At the end of 2016, the protests led to mass disruption of academic activities in higher-education institutions countrywide. Some universities, including the University of the Free State (UFS), suspended academic activities for extended periods which necessitated online and blended learning approaches (the combination of face-to-face and online learning) to complete the academic year. In most cases, these methods were unplanned and unstructured, and knowledge gaps in good blended learning practice were identified.

The Carnegie Corporation of New York funded a two-year research project in collaboration with the University of Pretoria, UFS, University of Cape Town and University of Johannesburg to investigate the use of blended learning at the end of 2016, during the campus disruptions, as well as how these respective institutions used blended learning in 2017.

The prohibitive cost of data in South Africa means few of our students have access to the internet off-campus. The most recent data on UFS student digital identity shows that only 21% have consistent, reliable access to the internet at home. This is a challenge not only for the UFS but for all universities in the country.

“For technology to be used in a way that contributes to learning and teaching, we needed to investigate what works well and what does not, considering our contextual challenges” says Anneri Meintjes from the Centre for Teaching and Learning, who was the principal researcher for the UFS on this project. In the first phase of the research, she wrote a case study on the UFS’ approach to blended learning during and after the protests in 2016. The findings of this phase of the research were presented at a national convening of higher-education institutions across South Africa.

In the second phase of the research, the four participating universities produced open educational resources on good, blended learning practice to share with universities countrywide. The UFS was responsible for the development of online assessment resources and general best-practice guidelines for the use of blended learning. Anneri says: “While we had laid solid foundations for the effective use of online assessment at the UFS prior to 2016 through the investment in online assessment software and staff development in online assessment design, we learnt many valuable lessons during that time. It provided momentum for the establishment of formal online assessment procedures and refinement of best-practice guidelines. This research project gave us an opportunity to share our work on a national platform.” The number of lecturers that use online assessment in their modules has grown considerably at the UFS since 2016. In 2016, 211 online assessments were completed on Questionmark (UFS online assessment programme) and in 2018, this number had grown to 743. Institutional Blackboard use data shows that at least one online assessment tool is used in 47% of all modules on Blackboard.

Resources developed by the other participating institutions include a self-evaluation app that academics can use to reflect on their existing blended learning practices, and an online utility that assists lectures and course designers to plan blended learning modules.

Anneri also coordinated the development of the national website, which was launched at the Flexible Futures conference hosted by the University of Pretoria on 9-10 September 2019. The website and resources were praised at the conference for being a timely response to a critical need in the higher education community in South Africa.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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