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23 September 2019 | Story Xolisa Mnukwa | Photo Charl Devenish
Best dressed winner
The winners of the best dressed social media competition with Earl B (third from the left).

On 18 September 2019, the University of the Free State (UFS) hosted its first ever Multilingual Festival in an effort to promote a multilingual and multicultural environment for staff, students, and all stakeholders of the university. 

Staff, students, and other stakeholders of the university dressed in imibaco (traditional Xhosa apparel) ranging from white, yellow, red, and green, Diaparo tsa setso sa Sesotho, and traditional attire from other cultural tribes including Zulu, Swati, Ndebele, and Tswana, to name a few, were treated to various forms of celebration. The festival entailed visual-art displays, poetry, storytelling, drama, music, and song in the dominant languages spoken at the UFS, which are English, Afrikaans, Sesotho, isiZulu, and South African Sign Language, and food stalls selling dishes ranging from pap and braaivleis to koeksisters and milk tart. 

The audience were treated to short stories, including Magic on campus, written by Siphilangenkosi Dlamini and performed by Oliver Bongo; Xola Nhliziyo, written by Noluthando Portia Khumalo and performed by Ayanda Khanyile; and Grense, written by Joane Jansen van Rensburg. Nina and Palesa compiled a drama piece titled WTF is a relationship, poems included Mohlomong, written by Thabiso Lesaba and Lucky Mokeona, and Mosadi, written by Relumetse Makhatsane, N’kone Mametja, Abby Gabarone-Phate and Ayanda Khanyile.

Attendants had the opportunity to participate and win cash prizes ranging from R500 to R1 000 in various competitions and performances that took place during celebrations at the multilingual festival.

The winners for the mokete festivities are as follows:
Best artwork – Elaine Mahlalela and Kamogelo Mankuroane
Best short story – Siphilangenkosi Dlamini: Magic on Campus
Best poem – Thabiso Leshaba: Mohlomong
Best drama piece – Nina and Palesa

The best-dressed moketers for the 2019 #KovsiesMultilingualMokete were Joseph Sako, Evodia Mohoanyane, Karabo Lekomanyane, Tshepo Ramokoatsi, and Lungelo Mthimkhulu, who each walked away with R500 for their efforts to dress up and stick to the multicultural theme. Soet-Bravado (House Soetdoring and House Villa Bravado) won the most votes for their performance in the People’s Choice category, claiming R1 000 each. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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