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23 September 2019 | Story Xolisa Mnukwa | Photo Charl Devenish
Best dressed winner
The winners of the best dressed social media competition with Earl B (third from the left).

On 18 September 2019, the University of the Free State (UFS) hosted its first ever Multilingual Festival in an effort to promote a multilingual and multicultural environment for staff, students, and all stakeholders of the university. 

Staff, students, and other stakeholders of the university dressed in imibaco (traditional Xhosa apparel) ranging from white, yellow, red, and green, Diaparo tsa setso sa Sesotho, and traditional attire from other cultural tribes including Zulu, Swati, Ndebele, and Tswana, to name a few, were treated to various forms of celebration. The festival entailed visual-art displays, poetry, storytelling, drama, music, and song in the dominant languages spoken at the UFS, which are English, Afrikaans, Sesotho, isiZulu, and South African Sign Language, and food stalls selling dishes ranging from pap and braaivleis to koeksisters and milk tart. 

The audience were treated to short stories, including Magic on campus, written by Siphilangenkosi Dlamini and performed by Oliver Bongo; Xola Nhliziyo, written by Noluthando Portia Khumalo and performed by Ayanda Khanyile; and Grense, written by Joane Jansen van Rensburg. Nina and Palesa compiled a drama piece titled WTF is a relationship, poems included Mohlomong, written by Thabiso Lesaba and Lucky Mokeona, and Mosadi, written by Relumetse Makhatsane, N’kone Mametja, Abby Gabarone-Phate and Ayanda Khanyile.

Attendants had the opportunity to participate and win cash prizes ranging from R500 to R1 000 in various competitions and performances that took place during celebrations at the multilingual festival.

The winners for the mokete festivities are as follows:
Best artwork – Elaine Mahlalela and Kamogelo Mankuroane
Best short story – Siphilangenkosi Dlamini: Magic on Campus
Best poem – Thabiso Leshaba: Mohlomong
Best drama piece – Nina and Palesa

The best-dressed moketers for the 2019 #KovsiesMultilingualMokete were Joseph Sako, Evodia Mohoanyane, Karabo Lekomanyane, Tshepo Ramokoatsi, and Lungelo Mthimkhulu, who each walked away with R500 for their efforts to dress up and stick to the multicultural theme. Soet-Bravado (House Soetdoring and House Villa Bravado) won the most votes for their performance in the People’s Choice category, claiming R1 000 each. 

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UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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