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Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


News Archive

Successful conviction on edible oil adulteration
2009-03-28

A successful conviction in the South African food industry for selling diluted olive oil under the guise of virgin olive oil was handed down in the Special Commercial Crimes Court in Durban this week.

Salvatore Pollizi, owner of the company Ital Distributors, pleaded guilty in terms of Section 105A of the Crime Prosecuting Act to selling fake virgin olive oil under the names of Antico Frantoio and Ulivo.

He was sentenced to a fine of R250 000 or three years’ imprisonment, of which R130 000 or 18 months imprisonment is suspended for five years, on condition that he is not found guilty of fraud or theft or an attempt to commit such crimes during the period of suspension.

The offence was committed in 2001 when the scandal involving olive oil being mixed with a cheaper edible oil and being sold as the more expensive virgin olive oil was uncovered by scientists from the University of the Free State (UFS) in Bloemfontein, in collaboration with Mr Guido Costas, The Olive Growers’ Association, AgriInspec and the South African Police Services.

According to Prof. Lodewyk Kock, Head of the South African Fryer Oil Initiative (SAFOI) that is based at the UFS, the conviction is to his knowledge the first successful conviction of this kind in the South African food industry.

Prof. Kock said, “The court’s decision on Monday, 23 March 2009 is good news to our country and sends out a dire warning to all fraudsters in the food industry.”

He attributed the successful conviction to the active and enthusiastic participation by Advocate Joanna Bromley-Gans from the Special Commercial Crime Unit (SCCU) in Durban, Captain Pragasen Govender from the Serious Economic Offences Unit (SEOU) in Pretoria and the team from SAFOI.

Prof. Kock said that in 2003 some of the prominent members of the edible oil industry took responsibility for the authenticity of their own oils by appointing outside laboratories for routine monitoring.

In some cases a seal of approval from such laboratories is displayed on the monitored oil containers. This is an attempt to inform oil distributors, shop buyers and consumers that these oils have been monitored by an outside laboratory for authenticity.

This “policing” has been supported by major role players in the fast-food sector like Nando’s, Spur, Captain Dorego’s, King Pie Holdings, etc. and various oil distributors like Felda Bridge Africa, Willowton Oil & Cake Mills, Refill Oils, etc.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel:  051 401 2584
Cell:  083 645 2454
E-mail:  loaderl.stg@ufs.ac.za
27 March 2009




 

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