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Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


News Archive

Mathatha Tsedu to deliver King Moshoeshoe lecture
2009-06-29

Mathatha Tsedu 
The former Editor of City Press, Mathatha Tsedu, will deliver the Second King Moshoeshoe Memorial Lecture at the University of the Free State in Bloemfontein on Wednesday, 9 September 2009.

The King Moshoeshoe Memorial Lecture series are an initiative of the University of the Free State to honour the leadership legacy of King Moshoeshoe I, founder of the Basotho nation. The lecture series aim to provide a platform for debate about the key challenges of nation-building, reconciliation and leadership facing our country and the African continent.

In 2004 the UFS produced a documentary on the life of King Moshoeshoe I as part of the project to pay tribute to this great African leader. The documentary was screened numerous times on SABC TV.

Later in 2006, the inaugural King Moshoeshoe Memorial Lecture was delivered by Prof Njabulo Ndebele, former vice-chancellor of the University of Cape Town.

Mr Tsedu is one of South Africa’s foremost journalists and social commentators. He will speak on the topic, “When globalisation ties the fate of the Maluti to that of the ice caps on the Alps, what does Morena Moshoeshoe teach us about leadership today?”

Mr Tsedu has received several awards, including the Nat Nakasa Award for Courageous Journalism in 2000 as well as the Shanduka Lifetime Achievers Award in 2007.

A graduate of the University of the Witwatersrand, he started his career in journalism as a bureau reporter for the Sowetan in 1978 responsible for the then Northern Transvaal. Later Mr Tsedu became Political Editor of the Sowetan, the Deputy Editor of The Star as well as the Deputy Editor of the Sunday Independent and Deputy Chief Executive of SABC News.

He has also been the Editor of two major Sunday newspapers, the Sunday Times and City Press and is currently the Head of the Journalism Academy at the Media24 group.

Mr Tsedu is the Chairperson of The African Editors Forum and a Council Member of the South African National Editors’ Forum (SANEF). He has addressed various organisations on journalism in South Africa, including the International Federation of Journalists; the International Confederation of Free Trade Unions; the Botswana Journalist Association; the Zimbabwe Union of Journalists; the Kenya Union of Journalists; and the Union of African Journalists.

He was an active trade unionist and national executive member of the Media Workers’ Association of South Africa. He was detained several times, banned and restricted to Seshego in the Northern Province from 1981 to 1986.

Mr Tsedu is also a short story writer with several of his stories published in various magazines. He was awarded a prestigious Nieman Fellowship in 1996/97 to study at Harvard University in the United States of America.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
29 June 2009

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