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04 September 2019 | Story Leonie Bolleurs | Photo Charl Devenish
Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


News Archive

Rag 2005
2005-01-20

20 January
Thursday

08:00-12:00 Rag Workshop - Westblock 202

Workshops are held to introduce the First Year
students to the work that is done by Rag & Kovsco
and the importance of their social responsibility towards their community.

10:30-11:30 Lettie Fouchè

The Central Rag committee visits and treats the children of Lettie Fouchè School.

Evening Collections - Mochacos, Waterfront

First years work hard to raise money via door
to door collections in the neighbourhoods of
Bloemfontein for charity. First years dress-up as
chickens and prizes can be won every night.


21 January
Friday

08:00-12:00 Rag Workshop - Westblock 202

Workshops are held to introduce the First Year
students to the work that is done by Rag & Kovsco
and the importance of their social responsibility towards their community.


22 January
Saturday

08:30 for 09:00 Ladies Tea
in conjunction with Sarie
co-sponsored by Audi & Pick’nPay Hypermarket

An enjoyable morning where the ladies of Bloemfontein and surrounding areas are treated with beautiful
layed tea tables and guest artists. The host of every table participate in a competition and prize winners for the most beautiful tables are announced. The guest artist for Ladies Tea 2005 is Nataniel.


24 January
Monday Evening Collections - Mochachos, Waterfront

First years work hard to raise money via door to door collections in the neighbourhoods of Bloemfontein for charity. First years dress-up as chickens and prizes can be won every night.

25 January
Tuesday
08:30-16:00 MGD Coronation Ball tickets for sale
29 January 2005
Sand du Plessis Theatre
R260 per couple

The prestige evening of Kovsie Rag filled with
great music, sound and a vibrant show. The MGD
Rag Queen and her princesses are crowned and Rag
also makes use of this opportunity thank its
sponsors.

16:00 Vote for Rag Finalists at men’s hostels float-
building areas

Students have the opportunity to vote for their
favourite Rag finalists at the float building areas.

17:00-22:00 Evening Collections - Mochachos, Waterfront

First years work hard to raise money via door
to door collections in the neighbourhoods of
Bloemfontein for charity. First years dress-up as
chickens and prizes can be won every night.


26 January
Wednesday

22:00 MGD Rag Finalist Mass - Scholtz Hall

An exciting mass is held for the students to introduce
the 10 beautiful Rag finalists.

27 January
Thursday

08:00 Ritsim Launch - City Lodge

Ritsim 2005 is launched and introduced to the
UFS Top Management and the sponsors.

09:00-16:00 Campus vote for MGD Rag Finalists at various
voting stations.

Various voting stations are placed on campus for the students to vote for their favourite MGD Rag finalists.

Voting stations: Callie Human; Soetdoring Cafeteria; Library; Medical Cafeteria and at the Thakaneng Bridge.

17:00-22:00 Evening Collections - Mochachos, Waterfront

First years collect money for charity


28 January
Friday Ritsim Bloemfontein City Sales

6:30 Brace your self for the students around every corner
on the streets of Bloemfontein. Support Kovsie RAG
and buy a Ritsim 2005 magazine.
R10 per copy

16:00-22:00 Potjiekos - Vodacom & Tiger Brands
(Unite for Hunger)
Coca Cola Fortune & ABSA

Students enjoy a great evening of potjiekos and try their best to persuade the judges that their potjiekos is the best. Music and entertainment is organized.

29 January
Saturday

05:00 Ritsim Rural Town Sales

The students drive off into the country to sell the Ritsim magazines in various towns. R10 per copy.


18:00 for 18:30 MGD Coronation Ball
Sand du Plessis Theatre
R260 per couple

The crowning of the RAG Queen is a spectacular
evening not to be missed. It is an evening filled with
vibrant music and colour and you will also be treated
with a great show. Kovsie Rag also thanks its
sponsors on this prestige evening.


30 January
Monday

13:00-14:00 Sent placing - Thakaneng Bridge

Come and donate your change and it place it on a letter of a hostel of your choice.


5 February
Saturday

08:00-10:00 ENGEN RAG Procession

Proud Kovsie students have worked very hard on their floats and can’t wait for this day. Please come and enjoy a great day with Kovsie RAG and your family.

Procession Route: The Procession starts at the Kovsie Church. The procession proceeds in Nelson Mandela Drive and turn right into Markgraaff street. We then turn right into Kingsway and stop in front of the stage at the Art Market. Prof. Fourie introduces a toast on Rag 2005 and enjoys a glass of champagne with our
beautiful Rag Queen and her princesses.

Please support the first years in put your change into their collection tins.

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