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Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


News Archive

UFS starts lecture series on reconciliation and empathy
2012-02-28

 

Attending the inaugural Dialogue between Science and Society lecture were from left: Profs Pumla Gobodo-Madikizela, Jean Decety,Dr Melike Fourie, a researcher at the University of Cape Town,  and Prof. Driekie Hay, Vice-Rector: Academic.
Photo: Johan Roux
28 February 2012


The University of the Free State has begun with the first of a series of lectures that will deal with issues of humanity.

The Dialogue between Science and Society Lecture series, hosted by Prof. Pumla Gobodo-Madikizela, will bring together different disciplines such as Psychology, Psychoanalysis, Neuroscience and Literature to explore the broad field of reconciliation and empathy.
 
Prof. Jean Decety, a leading scholar in the social neuroscience of empathy at the University of Chicago delivered the inaugural lecture on 23 February 2012. He spoke about the social neuroscience of empathy and moral reasoning.
 
Drawing lessons from US president Barack Obama’s book, The Audacity of Hope, Prof. Decety opened his speech with a quote on empathy as the glue that makes much of social life possible. He said a feeling of empathy means putting yourself in somebody else’s shoes. Prof. Decety discussed in depth the link between empathy and helping, saying that it linked to morality.
 
Prof. Gobodo-Madikizela, author of the bookA human being died that night: a South African story of forgiveness, on her interviews with convicted Vlakplaas murderer Eugene de Kock, recently joined our university.

 

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