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Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


News Archive

UFS presents unique rally
2006-05-11

On Friday 9 June 2006 the University of the Free State (UFS) will present the second Amazing Race Rally in Bloemfontein. 

The rally is presented in aid of children and babies with serious diseases in the Department of Pediatrics and Child Health in the UFS Faculty of Health Sciences.  These children are in need of intensive care, and suffer from cancer, heart disease, neurological diseases and conditions, endocrinological diseases or gastro-enterological conditions.

By raising the necessary funds, equipment can be acquired to meet the unique healthcare needs of these children and babies and it will also enable the UFS to maintain the high standards of education, training and research in this field.

Last year about 12 corporate teams from among others Vodacom, Medi-Clinic, Eskom, Mimosa Mall and Nedbank and four teams from the UFS competed in the rally.  The Medi-Clinic team was the winner.

This year the teams will again follow a specific route with various check points by car.  Here they will have to complete activities or solve clues before receiving their clue to the next checkpoint.  The teams will be travelling with cars branded with the logo of the company they represent.

Companies and institutions in Bloemfontein can enter in the rally by means of sponsoring a check point, entering a team of two persons or sponsoring some aspects of the day. 

The rally will give participants an opportunity to test their knowledge of the city, as well as their time management skills, communication skills, team work and even their relationships! 

The programme will start at 12:00 on the UFS Main Campus and the first team to complete this task is the winner of Bloemfontein’s second Amazing Rainbow Rally.

Extensive publicity of the event on OFM in the weeks running up to the day will ensure that participants are easily recognised and will create a measure of excitement.

Enquiries about the rally can be directed to Ms Adéle van Aswegen at (051) 401-3535 or Ms Ilse Olivier at (051) 401-2415.

Media release
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
11 May 2006

 

 

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