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04 September 2019 | Story Leonie Bolleurs | Photo Charl Devenish
Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


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Meet our Council: Kgotso Schoeman - I’m not afraid of challenges
2016-04-21

Description: Kgotso Schoeman  Tags: Kgotso Schoeman

Mr Kgotso Schoeman
Photo: Stephen Collett

It’s not often that someone is asked a favour by the MEC of Education. However, when it does happen, it is a sign that he has full confidence in you and your abilities. This is exactly what happened to Mr Kgotso Schoeman, one of the Council members of the University of the Free State (UFS).

Mr Schoeman, who was approached by the MEC of Education in the Free State, Mr Tate Makgoe, to serve on the UFS Council, has been involved with the Kagiso Trust for the past 20 years, and now serves as the CEO of Kagiso Capital. The Kagiso Trust was established in May 1985 by anti-apartheid activists, including Archbishop Desmond Tutu, Dr Beyers Naudé, and Prof Jakes Gerwel, in order to channel funds for the promotion of the struggle against apartheid, and for the upliftment and empowerment of communities. Today, education plays a leading role in the activities of the trust.

Mr Schoeman is now serving his second term on the UFS Council.  At the start of his term, he expressed a particular interest in learning more about the inner workings of universities, and the UFS in particular.  He believes the past two years, have been very informative in this regard.

"I have been very impressed with the academic performance of the UFS, and I have learned a lot about university governance and management during this time.  I do think, however, that there is a lot of room for improvement with regard to transformation at the UFS, especially at academic staff level," he says.

One of the issues that he has become aware of over the past two years, and which concerns him greatly, is the relationship between higher education institutions and the Department of Higher Education and Training.  It relates to another matter of concern: how higher education should be funded in South Africa.

"These are issues I raise at every Council meeting, because I feel these points are important not only for the future of the UFS, but for all higher education institutions in the country," he says.

When it comes to hobbies, Mr Schoeman loves reading. However, it is not fiction that interests him, but rather books on leadership and the changes experienced by today’s society. “In one of the educational programmes we offer, there are opportunities for people to discuss complicated topics, such as transformation. I find it fascinating to see how people can change their point of view in the course of these discussions.”

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