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04 September 2019 | Story Leonie Bolleurs | Photo Charl Devenish
Jon Jacobson
Delivering the 31st Sophia Gray Memorial Lecture and Exhibition in Bloemfontein, was Jon Jacobson from Metropolis Design in Cape Town.

What is inside and what is outside? What is coming alive in the light? Minimalism. Hugeness. Shadows. Soft. Art. Complex. Conversation. Ambiguity. Clarity. All phrases and words used by the most recent Sophia Gray laureate, Jon Jacobson from Metropolis Design in Cape Town, to describe aspects of his work.

He delivered the 31st Sophia Gray memorial lecture in Bloemfontein. The name of his lecture at this prestigious event, organised by the UUFS Department of Architecture, was in [de] finite. Jacobson is the first graduate in the department’s MArch with Design.

Nature plays a big role in many of his projects, with a blurred distinction between the inside and the outside of the structures he builds. His designs fulfil the desire of a union with nature. 

A detailed investigation

Jacobson creates places and spaces to celebrate being. “Architecture is undeniably art, but it is also embodied in the completeness of the lived moment,” he says. 

Every project starts with a detailed investigation. “What social theory will we engage with? How progressive is it? What attitude will we take to the environment, to the theory of family? What other personal concerns will we be worried about? It is important to engage critically with this information. Important to build a philosophical base for each project,” says Jacobson.

He also believes it is important to consciously ensure that form follows idea with the same intensity that it follows function and that it does not blindly follow other form. 

At Metropolis, Jon and his team are client centred in their approach to design. Jon explains the process: “Some of the content is brought from the client’s personal and social aspiration and some from contemporary architecture culture, but the most potent component is the hidden set of ideas that emerge from our own engagements with the living world such as popular science, geology, art, music, literature, philosophy, theology, mysticism, and many others. And this emerges in the hidden sense of the word, in its architecture content.”

Content approach to design

In house design, Jon categorises the content that informs the architecture of the house: content pertaining to the individual, their philosophy, values and beliefs, content derived from culture, architecture and the arts, passion, religion, politics, and content referring to the natural world and its processes. Content from each of these spheres is present in any of his work. 

Jon says a major implication of a content approach to design is that it requires a design framework that is largely operative at a level of idea rather than at the level of form. This contributes to creating architecture rather than just buildings. 

His design method allows conscious control over the relationship between the ideas, the forms, and the poetics of the projects. “And at any point in the building process, it is possible to trace back and to critically assess whether any particular form is aligning with the core ideas of the project,” Jon indicates. 

Jon’s first taste of grappling with the infinite of architecture was with a garden pavilion he built for rest and relaxation. “For the first time I felt that we integrated planning, content, sight, programme, structure, and materiality into one unified whole that was expressed with a minimum of means and that was more than just the sum of its part,” he states.

He strongly believes that the individual is at the centre of every architectural project. He says the belief systems, type of social needs, family dynamics, physical habits, and spatial practices of their clients need to be investigated in detail in order to facilitate a meaningful spatial experience.

He continues: “We see our role as designers to saturate the environment with the meaning that enhances our clients’ daily experience in every possible way – from the ergonomic and the practical to the spiritual. In the process, the logics and tradition of architecture and the ego of the architect sometimes need to make way for human need and aspiration.”


News Archive

First Black Rag Queen wants to give voice to voiceless
2017-02-22

Description: Coronation ball 2017 Tags: Coronation ball 2017

The winners of the 2017 Amanzi Coronation
ball are, from the left: Devina Harry,
Second Princess; Kgomotso Sebusi,
First Princess; Prudence Mahlaba, Rag Queen;
Suhail Peerbhai, Mr Rag; Jordan Nadasen,
First Runner-up; and Mohlale Matlala,
Second Runner-up.
Photo: Gerhardus Bosch


“It is true what they say about your purpose driving you towards your goal. The ride to eventually becoming the first black RAG Queen was motivated by a pure desire in my heart to help other people.”

This is the moving words of Prudence Mahlaba, who was crowned Rag Queen at the Amanzi Coronation Ball on Friday 17 February 2017. Suhail Peerbhai, a second-year BCom Economics student, was crowned Mr Rag 2017.

Giving a voice to the voiceless

Mahlaba says she wants to make a positive impact, “not only on the less fortunate, but also on the voiceless.” The fourth-year LLB student strives to adhere to the vision of the acronym RAG (Receive and Give). RAG is mainly about a good cause in order to make a difference.
“It is beauty with a purpose, practising what you preach, and doing unto others what you want them to do unto you,” Mahlaba said.

It was a night of glitz and glamour as the finalists made a last bid for the sought-after titles at the prestigious event held at the Student Church on the Bloemfontein Campus of the University of the Free State.

Role provide foundation for change
“Becoming Mr Rag is an exceptional feeling; however, this role entails much more responsibility,” Peerbhai said. “At a time like this, it has given me a solid foundation to make a difference in communities that are less fortunate.”

His advice to future participants in the contest is, “to go for it, since it entails the most life-changing challenges students in our era can face. No classroom teachings can provide you with the same values and experiences.”

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