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17 September 2019 | Story Valentino Ndaba | Photo Valentino Ndaba
Diversity festival
Staff and students come together in celebration at the International Cultural Diversity Festival.


There are 195 countries in the world and the University of the Free State (UFS) officially has a personal relationship with 24 of them. Be it through exchange inbound or outbound programmes or research collaboration, Kovsies is growing its global footprint.

The 2019 International Cultural Diversity Festival brought a mix of music, dance, and poetry to the Bloemfontein Campus on Friday 13 September 2019. The aim of the festival was to recognise, appreciate and celebrate the diverse cultures represented on all our campuses.

Reeling in and rolling out the best talent pool

As stated in the 2018 Internationalisation Report, “Kovsies currently has about 50 international collaboration agreements, and collaboration with 1 584 institutions,” in terms of research. The plan is to widen researchers’ international networks, with a special focus on the African continent.

Finding strength in diversity

“Diversity within groups at the UFS necessitates that we foster a culture of tolerance and a spirit of mutual acceptance and appreciation at our university,” says Chevon Slambee, Chief Officer at the Office for International Affairs (OIA).

Slambee spoke on behalf of the Vice-Rector: Research and Internationalisation, Prof Corli Witthuhn, and the Director of the OIA, Cornelius Hagenmeier, commending the diversity reflected in our international students and staff community.

She mirrored the views of the Kovsie community at large in calling for an end to division and violence based on “othering”. Referring to the upsurge in violence directed against women and people from other countries that we saw in South Africa last month, Slambee remarked: “We are shocked and speechless in light of these events, which are contrary to the spirit of embracing one another’s humanity, which we believe in and want to promote.”

Content photo International
The International Cultural Diversity was filled with entertainment.

A coming together

The festival theme this year was the Boma which is a traditional space created back in the day where a community would sit around the fire, drumming, singing, dancing and listening to tales told by the elders. The UFS strives to be a similar space – growing the current number of international relationships and immersing the institution in the global village – the African way.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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