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17 September 2019 | Story Valentino Ndaba | Photo Valentino Ndaba
Diversity festival
Staff and students come together in celebration at the International Cultural Diversity Festival.


There are 195 countries in the world and the University of the Free State (UFS) officially has a personal relationship with 24 of them. Be it through exchange inbound or outbound programmes or research collaboration, Kovsies is growing its global footprint.

The 2019 International Cultural Diversity Festival brought a mix of music, dance, and poetry to the Bloemfontein Campus on Friday 13 September 2019. The aim of the festival was to recognise, appreciate and celebrate the diverse cultures represented on all our campuses.

Reeling in and rolling out the best talent pool

As stated in the 2018 Internationalisation Report, “Kovsies currently has about 50 international collaboration agreements, and collaboration with 1 584 institutions,” in terms of research. The plan is to widen researchers’ international networks, with a special focus on the African continent.

Finding strength in diversity

“Diversity within groups at the UFS necessitates that we foster a culture of tolerance and a spirit of mutual acceptance and appreciation at our university,” says Chevon Slambee, Chief Officer at the Office for International Affairs (OIA).

Slambee spoke on behalf of the Vice-Rector: Research and Internationalisation, Prof Corli Witthuhn, and the Director of the OIA, Cornelius Hagenmeier, commending the diversity reflected in our international students and staff community.

She mirrored the views of the Kovsie community at large in calling for an end to division and violence based on “othering”. Referring to the upsurge in violence directed against women and people from other countries that we saw in South Africa last month, Slambee remarked: “We are shocked and speechless in light of these events, which are contrary to the spirit of embracing one another’s humanity, which we believe in and want to promote.”

Content photo International
The International Cultural Diversity was filled with entertainment.

A coming together

The festival theme this year was the Boma which is a traditional space created back in the day where a community would sit around the fire, drumming, singing, dancing and listening to tales told by the elders. The UFS strives to be a similar space – growing the current number of international relationships and immersing the institution in the global village – the African way.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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