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02 September 2019 | Story Xolisa Mnukwa | Photo Xolisa Mnukwa
Shannon Arnold and Samkezi Mbalane
Shannon Arnold (left) and Samkezi Mbalane (right), the 2019 UFS recipients of the prestigious International Abe Bailey Travel Bursary.
The University of the Free State (UFS) has selected MPhil (African Studies) student and self-proclaimed ‘radical feminist’, Shannon Arnold, and former Golden Key UFS Qwaqwa Campus Chapter President and Political Studies and Governance honours student, Samkezi Mbalane, to represent the institution this year on the Abe Bailey Travel Bursary tour

The Abe Bailey Travel Bursary is a leadership-development programme that honours and targets university students or junior lecturers with a strong academic background, and who have shown exceptional qualities of leadership and service during their university careers as well as in a wider social context. Recipients of the bursary are expected to function as an integral part of a select and highly skilled group of individuals who will be embarking on a five-stage tour in December, starting in Cape Town (South Africa) and finishing in London (United Kingdom).

“Success comes from a feeling of satisfaction in what I have done for myself” – Shannon Arnold

Shannon Arnold, who is originally from Grahamstown, Eastern Cape, completed her undergraduate and honours studies in Political and International Studies and English Literature at Rhodes University. She moved to the UFS and is currently completing her transdisciplinary MPhil in African Studies, focused on Peace and Conflict in Post-conflict African Societies from a gendered perspective. 

“Moving to the Free State was an interesting cultural transition,” Arnold remarked. 
She further expressed how “pleasantly enlightened” she was by the UFS’s active and direct approach to transformation, and how it allowed her to spearhead and coordinate crucial student-movement initiatives such as the total shutdown protest which saw women and students march from the UFS Bloemfontein Campus to the Supreme Court of Appeal in 2018. Arnold believes that her passion, work, and experiences with community and service-based organisations against South Africa’s plight of gender-based violence has branded her a leader and qualified her for becoming an ‘Abe’.

Arnold grew up in a community-minded family and has thus been aligned with politics from a very young age. She is inspired by the thought of manifesting a reality where women in South Africa are able to pursue their own choices. She looks forward to exposing herself to foreign cultures on the tour to the UK, engaging with people who have like-minded convictions. 

“The desire and compassion to motivate and uplift others is what inspires me.”  – Samkezi Mbalane

Eastern Cape, Mount Fletcher-born Samkezi Mbalane, who graduated from the UFS with his undergraduate degree in Political Studies and Governance (Cum Laude), labels his life journey as ‘very difficult, yet fascinating’. 

Having been raised by a struggling single mother, he reflects on being dependant on other people in his immediate community for basic needs. He lived in a foster home for three years (Grade 10 to 12) as a means of survival. Mbalane explained that such experiences motivated him to pursue a career in politics, as he dreams of playing a pivotal role in the creation and implementation of South African governmental policies that will one day effectively benefit the poor.

Mbalane believes his claim to leadership came through ‘hard work and persistence’. He has served in various leadership positions, including President of the Golden Key Society UFS Qwaqwa Campus Chapter, Prime at Steve Biko Residence, active member of the Institute for Reconciliation and Social Justice, Enactus, and the Secretary General of the Student Parliament. Mbalane deemed being selected an ‘Abe’ as an “iconic opportunity for all aspirant leaders in South Africa.” 

He looks forward to working with people from different cultural backgrounds and career fields, but mostly, to seeing the world outside South Africa from a unique perspective.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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