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12 September 2019 | Story Valentino Ndaba | Photo Charl Devenish
Arbor tree plant
To celebrate National Arbor Week the University of the Free State has embarked on a drive to plant 150 trees during the month of September

If you’ve wondered whether Arbor Month was important, you only have to look at the destruction and long-term damage that deforestation causes to the environment and the world’s inhabitants. To observe National Arbor Month, the University of the Free State’s has (UFS) kick-started a drive to plant 150 trees during the month of September.

To launch this initiative, the Rector and Vice-Chancellor, Prof Francis Petersen, alongside members of the rectorate, assisted the University Estates team in planting the first 10 of 100 trees at the Bloemfontein Campus on Wednesday 4 September 2019. A total of 50 trees will be planted on the Qwaqwa Campus.

Towards a sustainable future

“We have gone through periods of drought in the Free State that have severely impacted not only the plants but the trees on our campuses. The idea is to emphasise sustainability, and as a university, we believe that sustainability is important. As an education institution, we have to look at the generations that are still to come to our campuses,” said Prof Petersen.

He urged the Kovsie community to ensure that all practices across the campuses are linked to global standards of sustainability. “As we develop over the next couple of months and years, we will get much closer alignment between what we are doing as a university and the Sustainable Development Goals.

Drought-resistant man-made forests

Clusters of mini forests across the campuses will be created with a variety of trees including the karee, white karee, white stinkwood, and wild olive. These indigenous trees can adapt well to different soils including those that are poorly drained.

Celebrating Arbor Week

This year’s campaign was held under the theme Forests and Sustainable Cities. As part of the celebration, University Estates made a commitment to the environment by embarking on the green initiative which includes other project such as the upgrade of Red Square on the Bloemfontein Campus.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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