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12 September 2019 | Story Valentino Ndaba | Photo Charl Devenish
Arbor tree plant
To celebrate National Arbor Week the University of the Free State has embarked on a drive to plant 150 trees during the month of September
If you’ve wondered whether Arbor Month was important, you only have to look at the destruction and long-term damage that deforestation causes to the environment and the world’s inhabitants. To observe National Arbor Month, the University of the Free State’s has (UFS) kick-started a drive to plant 150 trees during the month of September.

To launch this initiative, the Rector and Vice-Chancellor, Prof Francis Petersen, alongside members of the rectorate, assisted the University Estates team in planting the first 10 of 100 trees at the Bloemfontein Campus on Wednesday 4 September 2019. A total of 50 trees will be planted on the Qwaqwa Campus.

Towards a sustainable future

“We have gone through periods of drought in the Free State that have severely impacted not only the plants but the trees on our campuses. The idea is to emphasise sustainability, and as a university, we believe that sustainability is important. As an education institution, we have to look at the generations that are still to come to our campuses,” said Prof Petersen.

He urged the Kovsie community to ensure that all practices across the campuses are linked to global standards of sustainability. “As we develop over the next couple of months and years, we will get much closer alignment between what we are doing as a university and the Sustainable Development Goals.”

Drought-resistant man-made forests

Clusters of mini forests across the campuses will be created with a variety of trees including the karee, white karee, white stinkwood, and wild olive. These indigenous trees can adapt well to different soils including those that are poorly drained.

Celebrating Arbor Week

This year’s campaign was held under the theme Forests and Sustainable Cities. As part of the celebration, University Estates made a commitment to the environment by embarking on the green initiative which includes other project such as the upgrade of Red Square on the Bloemfontein Campus.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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