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04 September 2019 | Story Xolisa Mnukwa | Photo Xolisa Mnukwa
Koffie Yinkah
“I believe the Hesselbein Global Academy annual fellowship programme was vital for me as a potential public servant of South Africa to serve the people of this country in government one day.” – Kofi Yinkah

University of the Free State (UFS) third-year BAdmin student, Kofi Annan Yinkah, formed part of the Hesselbein Global Academy annual fellowship programme, hosted by the University of Pittsburgh in the United States of America (USA). Originally from the East Rand in Johannesburg, Kofi represented the UFS as one of the top-50 students who were selected out of 450 global applicants.

The Hesselbein Global Academy annual fellowship programme aims to connect young leaders from all over the world with well-equipped professionals who are leaders in the fields of business, government, and education. This programme was established for the purpose of cultivating and producing cadres who will become experienced ethical leaders, armed and qualified enough to address and solicit solutions for critical issues experienced by diverse societies throughout the world.

“The fellowship covered topics that have helped to broaden my critical thought processes and concerns about societal issues in our country and all over the world. It has also emphasised the importance of implementing change through effective governing-policy development and establishment,” Kofi says.

He describes his experience at the fellowship as “out of the ordinary,” and believes that it has had a progressive influence on his life. He explains how it has unlocked his mind through enlightened engagement with student leaders from various countries in the world, including Nigeria, England, Canada, Chile, Trinidad and Tobago, Vietnam, China, United States of America, and Ireland.

One of the most important tools he believes his experience has equipped him with, is understanding the significance of employing a solution-driven approach to various situations. He is confident that this will give him the necessary skills and knowledge to work effectively in teams.

Kofi explains that he found out about the fellowship programme via social media. He encourages UFS students to use online platforms to source information about opportunities that can offer them meaningful experiences for learning and growing. 

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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