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New Era dawns on Qwaqwa Campus

05 September 2019 | Story Thabo Kessah | Photo Thabo Kessah

New Era Editorial Team — New Era editorial team comprising the Editor-in-Chief, Prudence Mkhari, flanked by editors, Mosia Rasekwane (left) and Monti Mosebi (right).

Qwaqwa Campus has a new student newsletter. According to the Editor-in-Chief, Prudence Mkhari, New Era aims to project content that is written from a student’s perspective.

“We want students to easily relate to the content as opposed to being written by a staff member. It focuses on student-life events and the university as a whole. The content ranges from student life to university events and milestones. In essence, it is the voice of the students and the watchdog of the campus,” says Prudence.

She says response to the newspaper has been good, considering that they have had only two issues plus an SRC election special that carried candidates’ manifestos. “We are constantly being asked when the next issue is coming out. A lot of students have even come forth with stories that they would like us to cover in the next issue,” she added.

Some of the comments about the very first edition includes this one by Rosie Senoko, final-year BA student: “Congratulations on your publication. One would swear that you have written many pieces, not aware it was your first! All the best to you and your team.” A BSocSci final-year student, Sibonginkosi Ngcongwane, wrote: “Great job! Well done!”
It has not been an entirely smooth sailing process for the paper. “There is still room for improvement in terms of writing and editing, because almost no-one on the team has writing experience. So, additional training is still required. Meeting deadlines is also another area that needs major improvement,” says Prudence.

The team comprises 14 students who write a variety of pieces, from news to sports and from opinion to lifestyle, while some provide technical support such as editing and photography.

Going forward, the plan is to digitise the newspaper and make it accessible to a broader online market. To advertise, send an email to newera@ufs4life.ac.za

News Archive

Recognition from the United Nations and MACE

2013-11-22

The University of the Free State received Excellence and Merit awards for its communication and marketing projects.

From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.

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