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05 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
New Era Editorial Team
New Era editorial team comprising the Editor-in-Chief, Prudence Mkhari, flanked by editors, Mosia Rasekwane (left) and Monti Mosebi (right).

Qwaqwa Campus has a new student newsletter. According to the Editor-in-Chief, Prudence Mkhari, New Era aims to project content that is written from a student’s perspective. 

“We want students to easily relate to the content as opposed to being written by a staff member. It focuses on student-life events and the university as a whole. The content ranges from student life to university events and milestones. In essence, it is the voice of the students and the watchdog of the campus,” says Prudence.

She says response to the newspaper has been good, considering that they have had only two issues plus an SRC election special that carried candidates’ manifestos. “We are constantly being asked when the next issue is coming out. A lot of students have even come forth with stories that they would like us to cover in the next issue,” she added.

Some of the comments about the very first edition includes this one by Rosie Senoko, final-year BA student: “Congratulations on your publication. One would swear that you have written many pieces, not aware it was your first! All the best to you and your team.” A BSocSci final-year student, Sibonginkosi Ngcongwane, wrote: “Great job! Well done!”
It has not been an entirely smooth sailing process for the paper. “There is still room for improvement in terms of writing and editing, because almost no-one on the team has writing experience. So, additional training is still required. Meeting deadlines is also another area that needs major improvement,” says Prudence.

The team comprises 14 students who write a variety of pieces, from news to sports and from opinion to lifestyle, while some provide technical support such as editing and photography. 

Going forward, the plan is to digitise the newspaper and make it accessible to a broader online market. To advertise, send an email to newera@ufs4life.ac.za 

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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