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05 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
New Era Editorial Team
New Era editorial team comprising the Editor-in-Chief, Prudence Mkhari, flanked by editors, Mosia Rasekwane (left) and Monti Mosebi (right).

Qwaqwa Campus has a new student newsletter. According to the Editor-in-Chief, Prudence Mkhari, New Era aims to project content that is written from a student’s perspective. 

“We want students to easily relate to the content as opposed to being written by a staff member. It focuses on student-life events and the university as a whole. The content ranges from student life to university events and milestones. In essence, it is the voice of the students and the watchdog of the campus,” says Prudence.

She says response to the newspaper has been good, considering that they have had only two issues plus an SRC election special that carried candidates’ manifestos. “We are constantly being asked when the next issue is coming out. A lot of students have even come forth with stories that they would like us to cover in the next issue,” she added.

Some of the comments about the very first edition includes this one by Rosie Senoko, final-year BA student: “Congratulations on your publication. One would swear that you have written many pieces, not aware it was your first! All the best to you and your team.” A BSocSci final-year student, Sibonginkosi Ngcongwane, wrote: “Great job! Well done!”
It has not been an entirely smooth sailing process for the paper. “There is still room for improvement in terms of writing and editing, because almost no-one on the team has writing experience. So, additional training is still required. Meeting deadlines is also another area that needs major improvement,” says Prudence.

The team comprises 14 students who write a variety of pieces, from news to sports and from opinion to lifestyle, while some provide technical support such as editing and photography. 

Going forward, the plan is to digitise the newspaper and make it accessible to a broader online market. To advertise, send an email to newera@ufs4life.ac.za 

News Archive

Thebe Ikalafeng talks about the developing of a personal branding at a function of Kovsie Alumni
2007-04-18

The University of the Free State’s (UFS) Kovsie Alumni presented a luncheon with Mr Thebe Ikalafeng, Chief Executive Officer of Brand Leadership as guest speaker. Mr Ikalafeng, who is an expert in branding, is the former executive director of Nike South Africa where he worked closely with amongst others Kaizer Chiefs and the Springbok Rugby Team. The topic of his discussion was: Developing a distinct brand aligned with your world, work and passions. Attending the luncheon were, from the left: Dr Ivan van Rooyen (Director of UFS Marketing), Ms Suzan Mshumpela (Deputy Director of UFS Marketing), Mr Ikalafeng and Prof. Niel Viljoen (Chief Director of Operations at the UFS).
Photo: Leonie Bolleurs

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