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05 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
New Era Editorial Team
New Era editorial team comprising the Editor-in-Chief, Prudence Mkhari, flanked by editors, Mosia Rasekwane (left) and Monti Mosebi (right).

Qwaqwa Campus has a new student newsletter. According to the Editor-in-Chief, Prudence Mkhari, New Era aims to project content that is written from a student’s perspective. 

“We want students to easily relate to the content as opposed to being written by a staff member. It focuses on student-life events and the university as a whole. The content ranges from student life to university events and milestones. In essence, it is the voice of the students and the watchdog of the campus,” says Prudence.

She says response to the newspaper has been good, considering that they have had only two issues plus an SRC election special that carried candidates’ manifestos. “We are constantly being asked when the next issue is coming out. A lot of students have even come forth with stories that they would like us to cover in the next issue,” she added.

Some of the comments about the very first edition includes this one by Rosie Senoko, final-year BA student: “Congratulations on your publication. One would swear that you have written many pieces, not aware it was your first! All the best to you and your team.” A BSocSci final-year student, Sibonginkosi Ngcongwane, wrote: “Great job! Well done!”
It has not been an entirely smooth sailing process for the paper. “There is still room for improvement in terms of writing and editing, because almost no-one on the team has writing experience. So, additional training is still required. Meeting deadlines is also another area that needs major improvement,” says Prudence.

The team comprises 14 students who write a variety of pieces, from news to sports and from opinion to lifestyle, while some provide technical support such as editing and photography. 

Going forward, the plan is to digitise the newspaper and make it accessible to a broader online market. To advertise, send an email to newera@ufs4life.ac.za 

News Archive

Prof Mary Kay Blakely from the Missouri School of Journalism (USA) speaks about the age of misinformation
2015-03-10

 

Prof Mary Kay Blakely  

Living in an age where misinformation is as common as loadshedding in South Africa, we all tend to ask who we can trust when reading or hearing the news media.

Prof Mary Kay Blakely from the Missouri School of Journalism (Columbia, USA) presented a public lecture recently entitled The age of misinformation: Who do you trust? at the UFS. She stressed the point of how, with the social media revolution and the rise of the citizen journalist, our news interests of old are being fed by many more new channels, influences, and opinions. This leaves us to question what is still true and what is still objective

For example, Blakely mentioned that “gossip, scandal, and celebrities have always been our fascination – even more so today.”

“But nowadays, we have to become even more critical thinkers.”

During Blakely’s presentation, she stated the harsh reality that objectivity is extremely difficult. True objectivity, which means keeping  yourself completely out of the story you cover, is virtually impossible.

“It is not just about covering both sides of the story. Often, there are far more sides to a story than just two, probably even five.”

Therefore, it comes down to fairness, balance, and truth, which are really important in covering a story. Hence, it is the obligation of the media to be fair, balanced, and truthful while recognising their own biases. 

Prof Mary Kay Blakely – Short Bio:

Prof Mary Kay Blakely is the author of the critically-acclaimed books Wake Me When It's Over, American Mom and Red, White and O So Blue. Her essays on social and political issues have appeared in The New York Times, The Washington Post, Mother Jones, LIFE, and Vogue, among others.

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