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05 September 2019 | Story Thabo Kessah | Photo Thabo Kessah
New Era Editorial Team
New Era editorial team comprising the Editor-in-Chief, Prudence Mkhari, flanked by editors, Mosia Rasekwane (left) and Monti Mosebi (right).

Qwaqwa Campus has a new student newsletter. According to the Editor-in-Chief, Prudence Mkhari, New Era aims to project content that is written from a student’s perspective. 

“We want students to easily relate to the content as opposed to being written by a staff member. It focuses on student-life events and the university as a whole. The content ranges from student life to university events and milestones. In essence, it is the voice of the students and the watchdog of the campus,” says Prudence.

She says response to the newspaper has been good, considering that they have had only two issues plus an SRC election special that carried candidates’ manifestos. “We are constantly being asked when the next issue is coming out. A lot of students have even come forth with stories that they would like us to cover in the next issue,” she added.

Some of the comments about the very first edition includes this one by Rosie Senoko, final-year BA student: “Congratulations on your publication. One would swear that you have written many pieces, not aware it was your first! All the best to you and your team.” A BSocSci final-year student, Sibonginkosi Ngcongwane, wrote: “Great job! Well done!”
It has not been an entirely smooth sailing process for the paper. “There is still room for improvement in terms of writing and editing, because almost no-one on the team has writing experience. So, additional training is still required. Meeting deadlines is also another area that needs major improvement,” says Prudence.

The team comprises 14 students who write a variety of pieces, from news to sports and from opinion to lifestyle, while some provide technical support such as editing and photography. 

Going forward, the plan is to digitise the newspaper and make it accessible to a broader online market. To advertise, send an email to newera@ufs4life.ac.za 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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